When choosing a ticketing platform, many organisers default to the most well-known option. But as events grow, so do the requirements. The real question is not which platform you choose, but what it should enable and what it should do for you and your event.
Yes, selling is, of course, very nice. But what if the ticketing platform you chose only sell 30% of your total tickets? Or does it have poor support when you need it most?
The right ticketing platform should help you increase your sales, save you time on unnecessary tasks, and provide valuable insights into your sales trends and audience, so you know where to focus.
Often, we see organisers experience some limitations with their ticketing platform. Many reassess their event setup due to a lack of flexibility, limited visibility on platforms, insufficient datasets, and other reasons. What you need is a ticketing platform that understands your needs and makes meeting them a priority, all the time, every day.
This is achieved through good customer support. To gain insight into whether a ticketing platform is a good fit, go to its online reviews on Google and Trustpilot, where you'll get first-hand experience from people like you. Reviews will help you in the decision-making process to find the best fit for you and your events.
You can also set up a sales meeting with representatives from different ticketing platforms and compile a list of pros and cons from each provider before making the decision.
Set up a meeting with a sales representative from Billetto
Different ticketing platforms have different strengths. One might focus on good support, another on comprehensive features, a third on integrated marketing, etc. The list is endless. Through experience, we have collected the three main areas to keep in mind when searching for the perfect platform.
Look into how your event could be distributed. Here, it is relevant to examine which channels the ticketing provider operates on. You want to see your event on search engines like Google and Bing, as well as social media platforms. And don't underestimate the power of physical media, such as newspapers, publishers, and banners.
The ticketing provider you choose should be transparent about their fees and services; you should know what you get, and only be pleasantly surprised going forward.
Today, the expectations of a ticketing platform go beyond being a middleman for ticket sales. Organisers expect marketing tools, venue charts, data on their buyers, administrative tools, etc.
This is a lot to handle, but luckily, some platforms have solutions for this - for example, Billetto.
Now you have all the information you need to choose the best platform for your events. Base your decision on scalability, growing your event, your sales, and your data needs.
At Billetto, you have a trusted partner who has been in the event game longer than most other ticketing platforms. With more than 15 years in the business, we know what works and how to tailor it to you and your events.
We offer built-in marketing tools; you only pay for them if you use them to sell. We provide a comprehensive overview of your audience and potential audience, and we make it easy for you to contact them.
Want to offer gift cards for your ticket buyers? Billetto got them. Want to send email blasts and SMS texts directly to your followers' phones? Billetto can do that. Want one of the best customer services, with 4,5 stars on Trustpilot based on more than 5.000 reviews? Billetto has it.