2026 is already off to a strong start at Billetto — and if you’re an event organizer, this is good news for you.
With new features, smarter sharing tools, and upcoming automation designed to save time and increase sales, it’s never been easier to create events, build anticipation, and sell tickets across multiple channels.
Whether you’re planning concerts, workshops, comedy shows, or community events, here’s what’s new and how it helps you sell more.
Drop Sales helps you sell tickets more strategically by releasing them in stages, rather than making everything available at once. This allows you to build anticipation and guide your guests through your ticket options automatically.
1. Release tickets in stages
Set up multiple ticket types and decide the order in which they become available. When one ticket sells out, the next one is released automatically. This keeps your event page focused and creates a natural sense of urgency.
2. Use “Coming soon” to build early interest
Upcoming tickets can be marked as “Coming soon”, letting potential buyers know something is on the way. This sparks curiosity and encourages people to return instead of forgetting about your event.
3. Show clear release dates and times
By displaying when tickets go live, you help your guests plan. Knowing exactly when to return makes them far more likely to come back and complete their purchase.
4. Control what your guests see (or don’t see)
You can choose whether upcoming tickets are visible with a “Coming soon” label or hidden entirely until release. This gives you full control over how much you reveal and when.
Drop Sales creates a smoother buying experience, increases excitement around your event, and uses scarcity and social proof to drive faster decisions — without adding extra manual work.
👉 Create an event and activate Drop Sales directly from your dashboard.
When potential buyers are browsing your event page, questions naturally occur about tickets, timing, refunds, or how things work. With Billetto’s Chat Agent, those questions can be answered instantly, right where the decision to buy happens.
Chat Agent is an AI-powered chat widget you can add to your event page or website. It allows visitors to ask questions and receive immediate responses, without you needing to be online or reply manually. Until now, the agent used information from your event data and website content to guide customers through their purchase.
With the latest update, the Chat Agent has become even smarter. It can now also use content from Billetto’s Support Portal as part of its knowledge base. This means it can answer more detailed and complex questions with accurate, official information, including topics like refunds, cancellations, ticket delivery, and other common concerns that often stop people from completing a purchase.
When ticket buyers get clear answers instantly, they feel more confident and are more likely to complete checkout. At the same time, you receive fewer repetitive questions in your inbox. The result is a smoother customer experience and less manual support — without any extra setup.
👉 Add Chat Agent to your event page and support your buyers automatically.
Sharing your event across multiple channels should be simple and flexible. That’s why Smartlinks 2.0 is coming soon to the Billetto platform.
With Smartlinks 2.0, you’ll be able to use one single link that adapts to how and where you promote your event. You can add offers directly to your shared links, including active campaigns, and even override the sales date via the link itself. This gives you far more control when running targeted promotions, working with partners, or launching limited-time campaigns.
Instead of juggling multiple links for different audiences and channels, you’ll have one smart link that does the work for you. It’s designed to fit seamlessly into your marketing, whether you’re sharing your event on social media, sending it out via email, collaborating with partners, or running paid campaigns.
👉 Follow Billetto on LinkedIn for updates when 'Share' is available.
Emails remain one of the strongest channels for selling tickets and engaging your audience, and soon, Billetto will help you automate it.
Email Automations will make it easier to communicate with your attendees before, during, and after your event. Instead of manually creating and scheduling emails for each event, you’ll be able to set up automated flows that follow your event’s timeline.
This means emails can be sent at exactly the right moment, whether it’s a reminder before the event, important information on the day, or a follow-up after it’s over. Content can be personalised automatically, helping you stay relevant and consistent without extra effort.
The result is a more connected audience and less manual work for you. You set it up once, and Billetto takes care of the timing.
👉 Follow Billetto on LinkedIn for updates when 'Email Automations' is available.
While planning and executing a full year of innovation, we also made time to strengthen what matters most: collaboration.
Our team recently visited our tech colleagues in India and spent a week exploring key topics, conducting hands-on workshops, and discussing new initiatives for the year ahead. The result? Even stronger alignment, fresh perspectives, and a shared focus on building better tools for you.
You’ve already done the hard work. Now let Billetto do the smart work.
From staged ticket releases and smarter sharing to automated emails and better customer support, everything we build is designed to help you sell more tickets with less effort.