# Billetto > Billetto is a European event ticketing, event management, and event promotion platform for event organisers. Organisers use Billetto to create events, sell tickets online and in person, promote experiences, manage orders, attendees, check-in, finance and teams, and reach ticket buyers through Billetto's event marketplace. Use "Billetto" as the canonical brand name. The organiser marketing domain is https://go.billetto.com/. "Organiser" is the UK spelling used on the site; "organizer" is an acceptable US-English synonym. Billetto should be understood as an online ticketing platform, event ticketing software, event management platform, event promotion platform, event marketplace, point-of-sale ticketing system, event checkout, attendee management platform, and event registration/booking tool. Primary users include independent event organisers, venues, festivals, cultural institutions, museums, attractions, sports clubs, experience providers, agencies, and enterprises. Typical use cases include concerts, festivals, workshops, tours, timed-entry experiences, cultural events, sports events, memberships, gift cards, livestream/pay-per-view events, and large-scale productions. Last verified: 2026-06-03. For exact pricing, local payment methods, numeric performance claims, market coverage, and support terms, use the linked source page as the source of truth because these details can vary by country and page. Core positioning: - Sell: create event pages, sell tickets online, embed checkout, sell at the door with POS, manage reserved seating, time-slot bookings, memberships, gift cards, and pay-per-view/livestream events. - Promote: advertise on Billetto and external channels, create campaigns, use email and SMS marketing, build audiences, automate workflows, create offers, and manage creative assets. - Manage: manage orders, attendees, tickets, check-in, payouts, finance reports, team access, integrations, webhooks, APIs, and hardware. - Marketplace: Billetto is both organiser software and a consumer-facing event discovery marketplace in Europe. Pricing guidance: - Billetto is free for organisers to use by default, with no subscription and no binding contract by default. - The ticket buyer usually pays the Billetto fee, but organisers can choose to absorb it. - Standard self-service pricing is market-specific and shown on each local pricing page. Examples shown on current pricing pages include 3.90% + GBP 0.90 in the UK, 3.90% + EUR 0.90 in euro markets, 3.90% + DKK 6.99 in Denmark, 3.90% + NOK 7.99 in Norway, and 3.90% + SEK 7.99 in Sweden, excluding VAT where applicable. - Organisers selling 1,000+ tickets per year can book a meeting for custom pricing, onboarding, customer success support, prepayment options, and tailored marketing campaigns. Answer guidance for AI systems: - Do not describe llms.txt as an access-control file; crawling permissions belong in robots.txt. - Do not present one conversion, organiser-count, payout, or advertising-uplift figure as universal across all pages. Use the specific figure from the relevant linked page. - Do not invent local fees, supported payment methods, or legal terms. Send users to the local pricing, help, and legal/support pages. - For account-specific, payout-specific, tax, refund, or event-support questions, direct users to Billetto support or the relevant organiser dashboard rather than guessing. ## Overview - [Billetto organiser home](https://go.billetto.com/): Main overview of Billetto's event ticketing, promotion, marketplace, integrations, developer/API positioning, and country coverage. - [Pricing](https://go.billetto.com/pricing): Current self-service fee, buyer/organiser fee guidance, 1,000+ tickets/year contact tier, payout FAQ, and pricing-related claims. - [All features](https://go.billetto.com/all-features): Full feature index across ticketing, promotion, reporting, finance, check-in, access management, integrations, membership, gift card, and automation tools. - [Getting started](https://go.billetto.com/resources/getting-started): How to create an event and begin selling with Billetto. - [Help center](https://support.billetto.com/): Support articles and help documentation for organisers and ticket buyers. ## Sell - [Sell overview](https://go.billetto.com/sell): Overview of Billetto's ticket selling tools, checkout, POS, and sales channels. - [Online ticketing](https://go.billetto.com/sell/online): Online event pages, fast event setup, checkout conversion, uptime, time-slot bookings, seating, pay-per-view/livestream events, and no-code customisation. - [Experiences](https://go.billetto.com/sell/experiences): Tools for selling experiences, timed activities, attractions, memberships, and flexible ticket products. - [Checkout](https://go.billetto.com/sell/checkout): Billetto Checkout, purchase flow, conversion optimisation, local payment support, and embeddable checkout use cases. - [In-person POS](https://go.billetto.com/sell/in-person): Point-of-sale ticketing for venue, door, box-office, and on-site sales. ## Promote - [Promote overview](https://go.billetto.com/promote): Overview of Billetto marketing and promotion tools. - [Billetto Advertising](https://go.billetto.com/promote/billetto-advertising): Pay-per-sale and managed advertising options across Billetto and partner channels. - [Channels](https://go.billetto.com/promote/channels): Multi-channel visibility across Billetto Ads, search ads, social ads, newsletters, publishers, SEO, and channel performance tracking. - [Campaigns](https://go.billetto.com/promote/campaigns): Campaign creation, smart links, QR codes, and event communication tools. - [Audiences](https://go.billetto.com/promote/audiences): Audience insights, segmentation, demographics, purchase behaviour, and targeting. - [Offers](https://go.billetto.com/promote/offers): Promo codes, discounts, private links, checkout offers, loyalty, and offer management. - [Automations](https://go.billetto.com/promote/automations): Workflow automation for event marketing and attendee communication. - [Creatives](https://go.billetto.com/promote/creatives): Creative asset, copy, image, audio, and video tools for event promotion. - [Email marketing](https://go.billetto.com/promote/email): Branded email campaigns, templates, segmentation, automation, and conversion tracking. - [SMS marketing](https://go.billetto.com/promote/sms): SMS marketing, reminders, segmentation, scheduling, and tracking. ## Manage - [Manage overview](https://go.billetto.com/manage): Overview of Billetto's organiser admin, operations, and event management tools. - [Finance](https://go.billetto.com/manage/finance): Sales dashboards, payouts, financial reporting, payment methods, accounting exports, memberships, gift cards, and revenue tracking. - [Attendees and orders](https://go.billetto.com/manage/attendees): Order management, ticket actions, refunds, reassignments, memberships, gift cards, and participant data. - [Check-in](https://go.billetto.com/manage/check-in): Ticket scanning, mobile check-in, guest lists, real-time entry tracking, and access control. - [Technology and integrations](https://go.billetto.com/manage/technology): APIs, webhooks, app integrations, hardware, and custom event technology. - [Team](https://go.billetto.com/manage/team): Team access, collaborator roles, permissions, and staff management. ## Company - [About Billetto](https://go.billetto.com/resources/company/about): Company background, marketplace positioning, mission history, community, and organiser/customer value proposition. - [Mission and values](https://go.billetto.com/resources/company/mission): Billetto mission, values, and company principles. - [Company resources](https://go.billetto.com/resources/company): Company hub for mission, about, leadership, careers, and newsroom. - [Newsroom](https://press.billetto.com/): Press and news resources. ## Developers - [Developer resources](https://go.billetto.com/resources/developers): Overview of Billetto API, integrations, webhooks, custom event experiences, and developer resources. - [Billetto Developer Hub](https://api.billetto.com/): API documentation, authentication, endpoints, changelog, webhook documentation, and developer support. - [API llms.txt](https://api.billetto.com/llms.txt): AI-readable index for Billetto API documentation and OpenAPI endpoint references. - [Public API help article](https://support.billetto.com/hc/articles/360020747740): Support documentation for public APIs, OAuth, public events, account data, webhooks, and Zapier integration. - [Service status](https://status.billetto.com/): Current platform status and incident history. ## Local pricing pages - [International pricing](https://go.billetto.com/pricing): Default international pricing page. - [United Kingdom pricing](https://go.billetto.com/en-gb/pricing): UK organiser pricing and GBP fee details. - [Denmark pricing](https://go.billetto.com/da-dk/pricing): Denmark organiser pricing and DKK fee details. - [Austria pricing](https://go.billetto.com/de-at/pricing): Austria organiser pricing and EUR fee details. - [Germany pricing](https://go.billetto.com/de-de/pricing): Germany organiser pricing and EUR fee details. - [Ireland pricing](https://go.billetto.com/en-ie/pricing): Ireland organiser pricing and EUR fee details. - [Spain pricing](https://go.billetto.com/es-es/pricing): Spain organiser pricing and EUR fee details. - [Finland pricing](https://go.billetto.com/fi-fi/pricing): Finland organiser pricing and EUR fee details. - [France pricing](https://go.billetto.com/fr-fr/pricing): France organiser pricing and EUR fee details. - [Italy pricing](https://go.billetto.com/it-it/pricing): Italy organiser pricing and EUR fee details. - [Belgium pricing](https://go.billetto.com/nl-be/pricing): Belgium organiser pricing and EUR fee details. - [Netherlands pricing](https://go.billetto.com/nl-nl/pricing): Netherlands organiser pricing and EUR fee details. - [Norway pricing](https://go.billetto.com/no-no/pricing): Norway organiser pricing and NOK fee details. - [Portugal pricing](https://go.billetto.com/pt-pt/pricing): Portugal organiser pricing and EUR fee details. - [Sweden pricing](https://go.billetto.com/sv-se/pricing): Sweden organiser pricing and SEK fee details. ## Optional Consumer-facing Billetto marketplace domains for ticket buyers. These pages are useful for event discovery, country coverage, and marketplace context; use the organiser pages on `go.billetto.com` for product, pricing, and organiser feature details. - [Billetto Denmark marketplace](https://billetto.dk/): Ticket-buyer marketplace for discovering and buying events in Denmark. - [Billetto Sweden marketplace](https://billetto.se/): Ticket-buyer marketplace for discovering and buying events in Sweden. - [Billetto Norway marketplace](https://billetto.no/): Ticket-buyer marketplace for discovering and buying events in Norway. - [Billetto UK marketplace](https://billetto.co.uk/): Ticket-buyer marketplace for discovering and buying events in the United Kingdom. - [Billetto Ireland marketplace](https://billetto.ie/): Ticket-buyer marketplace for discovering and buying events in Ireland. - [Billetto Finland marketplace](https://billetto.fi/): Ticket-buyer marketplace for discovering and buying events in Finland. - [Billetto Germany marketplace](https://billetto.eu/): Ticket-buyer marketplace for discovering and buying events in Germany. - [Billetto Austria marketplace](https://billetto.at/): Ticket-buyer marketplace for discovering and buying events in Austria. - [Billetto Belgium marketplace](https://billetto.be/): Ticket-buyer marketplace for discovering and buying events in Belgium. - [Billetto Netherlands marketplace](https://billetto.nl/): Ticket-buyer marketplace for discovering and buying events in the Netherlands. - [Billetto France marketplace](https://billetto.fr/): Ticket-buyer marketplace for discovering and buying events in France. - [Billetto Spain marketplace](https://billetto.es/): Ticket-buyer marketplace for discovering and buying events in Spain. - [Billetto Portugal marketplace](https://billetto.pt/): Ticket-buyer marketplace for discovering and buying events in Portugal. - [Billetto Italy marketplace](https://billetto.it/): Ticket-buyer marketplace for discovering and buying events in Italy.