Blog

Make this year, the year of events!

Written by Mathilde Voss | 09-Mar-2026 09:35:53

Make this year, the year of events!

Even though the winter months are often seen as quiet, some might want them to be over so that summer will come. We're here to tell you why they should be appreciated!  Behind the scenes, we’ve pushed and pulled to roll out new features and new updates at Billetto. Only to make your experience with making events easier, smoother and simply better. But something is missing… You can also make the coming months exciting, so that people won’t go around waiting for summer, but instead they will be waiting for your awesome event!

Have you been sitting on a great idea? Or want to inspire others with a new project? Maybe something that could create meaningful, lasting memories for others? Then this is the sign for you to get started. Create the event! Your idea might be someone else's dream.

Create an event here.

News and updates from Billetto


This section covers the new features and updates we made in February. You might want to continue reading. Who knows? Maybe we have added the feature that was missing from your event plans?

Is your event featured in your city?

If you’ve activated Billetto Advertising, your events can now appear directly to ticket buyers in your area through our new GEO heatmap. This will give your event 10x more exposure on our homepage. The feature is designed to boost your local visibility and help you reach the right audience at the right time.

From now on, when ticket buyers visit Billetto.co.uk, they’ll see a clear overview of nearby events, from today and 30 days forward — but only if YOU are using Billetto Advertising.

The feature also gives you exposure on Google, Social Media, and through our email newsletters, so there really isn’t a reason not use it. Plus, the feature is a ‘No Cure No Pay’ function, meaning you only pay for tickets sold through Billetto Advertising. You also choose the number of tickets to sell and the percentage of payment per ticket.

Activate Billetto Advertising today by following our simple setup guide, and start boosting your event's local visibility immediately.

Not familiar with Billetto Advertising? We’ve explained the feature in depth and how it creates value for you and your event here.

Share your events with others with Smart Links 2.0

Smart Links started as a simple affiliate-tracking tool, but it has now become a powerful feature for sales and campaign management. This means you can track your affiliate sales, control access to your event, apply promotions, and strategically manage when your tickets are sold.

Take it from the beginning: What are Smart Links?

Smart Links allows you to create individual tracking links for partners, campaigns or sales channels. Each Smart Link includes a unique URL, a downloadable QR code and performance tracking.  It makes it easier to track and understand your collaborations, influencer marketing, partner promotions, and QR code scans.

You can print your QR codes and place them where your target group are to sell tickets for our upcoming events. If you have your event posted on social media, you can create a link to track sales, and if you have partners, you can share unique links and offers for presales, offers, VIPs etc.

What has been updated

Even though Smart Links are already good, we have further updated the feature. This means you can now add offers to your shared links, including campaigns. Furthermore, you can override the sales date directly in the link, giving you greater flexibility when promoting your event. 

Create Smart Links for your event now!

Updated Prepayment solution

We understand what it’s like to be an event organiser. Most expenses are due before the event — venues, tech, artists, suppliers — but ticket revenue usually arrives afterwards.

To make things easier, Billetto offers Prepayment: a payout model that gives you the majority of your ticket revenue before your event takes place. We’re rolling out an improved version to give you greater transparency and control.

You’ll benefit from a comprehensive settings overview showing Adyen status and configuration, including the option to turn prepayment on or off for each event. It will also be easier to track orders and revenue processed through prepayment once your event is completed.

There are no required changes on your side — everything is simply being improved behind the scenes. If you want to hear more about Prepayment and apply it to your event, then contact us here at Support@billetto.com

Coming next to Billetto

This section is about what we are rolling out in the near future. We have a lot of exciting news and updates coming.

Reports 2.0 - Flexible and intuitive

When you create an event with Billetto, you can receive detailed reports after the event. The reports will show important information from your events, either collectively or separately, and you will use them to understand your sales data.

We are soon updating reports, meaning that guest lists and reports will be separated into two distinct categories, and you’ll have better options to define your own reports based on exactly the information you need.

This means more control and less complexity for you moving forward.

Create an event now!

That was all for February. If we have inspired you to create an event. Don’t hesitate and wait, you can create it already here.