Creating successful events isn’t just about booking the right venue or lining up an amazing act – it’s about understanding your audience. Who are they? Why do they buy tickets? And how can you keep them engaged before, during, and after the event?

With Billetto’s Audiences 2.0, you can finally get the answers. This upgraded feature gives you deeper insights, smarter segmentation, and new ways to turn data into action.

Smarter Contact Management

Imagine having all your followers, ticket buyers, and orders automatically organised in one place. That’s exactly what Audiences 2.0 does. No more juggling spreadsheets or trying to connect the dots between sales and marketing – everything is streamlined.

This makes it easier than ever to create campaigns that speak directly to different audience segments. Whether you want to re-engage past attendees, reward your most loyal fans, or reach out to newcomers, you’ll always know who to target and how.

👉 Want to learn more about keeping audiences engaged? Check out our guide on how to share your event on social media and start building the hype today.

AI-Powered Emails in Minutes

We know writing emails can be time-consuming, but it doesn’t have to be. With Audiences 2.0, you can now let AI generate tailored email suggestions based on your input and keywords.

That means you can spend less time staring at a blank page and more time connecting with your audience. These ready-to-use suggestions are persuasive, targeted, and designed to convert readers into ticket buyers.

It’s like having your digital copywriter built directly into your Billetto dashboard. See how it works.

Deeper Audience Insights

Who’s buying tickets to your events? And perhaps more importantly – why?

Audiences 2.0 uses AI analysis tools to reveal who your attendees are and what their purchasing behaviour looks like. From demographics and buying patterns to motivations, you’ll uncover the “why” behind each ticket sold.

With this knowledge, you can tailor experiences that speak directly to your audience’s desires – making your events more memorable and your marketing more effective.

👉 For inspiration on aligning your insights with execution, explore our article on how to market a music event.

Smarter Segmentation – Not Harder Work

Forget the guesswork. With pre-built segments or fully custom ones based on your key data, Audiences 2.0 lets you group your attendees in meaningful ways.

Want to target 18–to 25-year-olds who consistently book early? Or loyal guests who haven’t bought a ticket in the past 6 months? With segmentation tools, you can create exactly the kind of campaigns that convert.

This ensures every communication feels personal and relevant – which is the key to building stronger relationships with your audience.

Map Your Local Audience

Events are local at heart. That’s why Audiences 2.0 includes powerful mapping tools like booking heatmaps, so you can see exactly where your attendees are coming from.

With this data, you can focus on areas with the highest potential, tailor your messaging to local markets, and even decide where to expand your event strategy next. It’s like having a bird’s-eye view of your audience’s journey.

All Included – No Extra Cost

While other platforms charge extra for advanced audience insights, Billetto includes it all at no additional cost. We want every organiser – big or small – to have access to powerful, easy-to-use tools that make growth possible without hiring a full marketing team.

You’ve already done the hard work of organising your event. Now let Billetto handle the smart work.

Ready to Take the Next Step?

Log in to your Billetto dashboard, explore the new Audiences 2.0 features, and see how they can help you fill the seats at your next event.

Your audience is waiting. It’s time to get to know them like never before.

👉 Create your next event today