2025 Highlights From Billetto

As 2025 comes to an end, it’s a great moment to look back at everything we’ve built together this year.

From a fresh new look to some of our biggest feature launches to date, 2025 has been a big one for Billetto and for the organisers who use our platform every day.

In this post, we’ll walk you through:

• The most important product updates from 2025

• A sneak peek at what’s coming next

Let’s dive in.

2025: A Review

Audiences 2.0 – Get a clear overview of your guests

Understanding your audience is one of the most important parts of selling tickets successfully. Knowing who your guests are, where they come from, and what motivates them to buy makes it much easier to create relevant events and market them effectively. With Audiences 2.0, we’ve made this insight clearer, more accessible, and far more actionable.

Your audience is always up-to-date

Audiences 2.0 brings all your audience data together in one place and keeps it up to date automatically. As people follow you or buy tickets to your events, they’re added directly to your audience. This means your audience always reflects recent engagement with your events, giving you a reliable foundation for everything from marketing to event planning.

👉 Go to your Audience dashboard

Sales explained with AI insights

On top of this, Audiences 2.0 uses AI-powered insights to help you understand what actually drives ticket sales. Instead of just showing you raw data, the platform highlights patterns and behaviours across your audience, making it easier to see which events, campaigns, or actions lead to conversions. This helps you move from guessing what works to making informed decisions based on real purchase behaviour.

👉 See your audience data

Segmentation based on behaviour

To make your audience even easier to work with, Audiences 2.0 comes with ready-made segments that you can start using straight away. Whether you want to reach previous ticket buyers, active followers, or specific groups based on behaviour, these segments are already set up for you. If you need something more specific, you can also customise or build your own segments, allowing you to tailor your communication and campaigns to exactly the right people at the right time.

👉 Go to your Audience dashboard

See where your audience comes from

Audiences 2.0 also gives you a clearer picture of where your audience is located. With location mapping, you can see the geographic distribution of your guests, which can be especially useful when planning events, choosing venues, or deciding where to focus your marketing efforts. Understanding where interest is strongest helps you prioritise your time and budget more effectively.

👉 See where your audience is

Track the full buyer journey from start to purchase

Finally, Audiences 2.0 improves how you track the full buyer journey by integrating with tools like Google Analytics 4 and Meta Pixel. This makes it easier to follow your audience from their first interaction — such as clicking an ad or visiting an event page — all the way through to purchasing a ticket. With better tracking in place, you gain clearer insights into how your marketing performs across channels and where there’s room to optimise.

Together, these improvements mean you spend less time guessing and more time acting on insights you can trust. Audiences 2.0 gives you the confidence to market your events more strategically, connect with your audience in a more relevant way, and ultimately sell more tickets.

👉 Go to your Audience dashboard

Organiser Chat Agent – Chat instantly with your ticket buyers

Answering questions quickly can make the difference between a sale and an abandoned checkout.

With Organiser Chat Agent, you can automatically respond to buyer questions — even when you’re not online. The chat agent uses AI to pull relevant details from your event listing and website, giving guests fast, accurate answers right when they need them.

This helps:

• Reduce uncertainty before purchase

• Improve the buying experience

• Save you time on repetitive messages

• Increase the likelihood of converting interest into ticket sales

Overall, it gives your guests more confidence and clarity — without you having to lift a finger — freeing up more time for you to focus on your events.

👉 Activate Your Organiser Chat Agent

Gift cards – A flexible way to boost ticket sales

Gidtcards are live, and you can create them directly from your organiser profile.

It is a simple but powerful way to boost sales during holiday periods and special occasions — especially when ticket buyers aren’t sure which date or event to choose. Instead of missing out on a sale, you give them a flexible option that keeps your events top of mind.

👉 Create your gift cards today

A refreshed dashboard – new look for Billetto

This year, we also gave the Billetto dashboard a full makeover to make everyday tasks simpler, clearer, and more intuitive.

The updated dashboard is built around a clearer structure, where features are grouped by role and purpose. Whether you’re setting up a new event, checking your ticket sales, or working with your audience, the dashboard now supports a more logical and predictable way of working.

We’ve also made onboarding easier, particularly for organisers who are new to Billetto or exploring new features for the first time. Helpful tips and built-in guidance are placed directly in the dashboard where you need them, so you can get started faster and feel more confident using the tools — without having to search for help articles or external documentation.

Overall, the new dashboard means fewer unnecessary clicks, more clarity, and a stronger overview of everything that helps you sell tickets and manage your events more efficiently.

👉 Experience the new dashboard

What’s Coming Next?

Drop Sale – From “coming soon” to sold out

Selling tickets isn’t just about putting them online — it’s about timing, anticipation, and momentum.

With Drop Sale, you’ll soon be able to release tickets in stages to build excitement and guide buyers through what’s available. That includes:

• “Coming soon” labels to spark early interest

• Sold-out tickets that create urgency and social proof

• Clear release dates, so buyers know exactly when to come back

The result is a smoother buying experience, more excitement around your events, and better conversions — without adding extra work for you.

Behind the Scenes at Billetto

2025 wasn’t just about product updates.

This year, the Billetto team has been all over the place — from Spain to India, and from go-karting to fencing. We’ve celebrated Halloween, summer, and Christmas together, and made space for team activities beyond our daily work.

We truly believe that spending time together strengthens collaboration and helps us build better products for our organisers. It’s also how we live by our motto: #GoOutMore.

Thank You for Being Part of Billetto

Thank you for being part of the Billetto community and for sharing our mission to help more people #GoOutMore.

We’re excited about what the new year will bring — and we can’t wait to keep building tools that help you create, promote, and sell out your events.

Here’s to an even bigger year ahead. 🎉