A month for new beginnings and fresh opportunities

April has certainly kept us on our toes, much like the weather. But while the forecast may have been unpredictable, one thing has remained consistent: the incredible events you’ve been hosting. There’s a clear sense of momentum, and as we move into May, it’s the perfect time to build on it with smarter tools, stronger connections, and even more memorable experiences.

This month, our focus has been on developing and refining new products, testing thoroughly, and ensuring everything meets our quality standards before launch. That means there are no new feature updates for April, but a lot is in motion behind the scenes. And the exciting part? It’s all coming to you soon. Keep reading for a first look at what’s ahead 👇 

Building better connections

Communication is at the heart of any successful event. From the moment someone discovers your event to the follow-up after it ends, every touchpoint shapes their experience, and their likelihood of coming back.

Soon, with Billetto’s email automations, you can send messages before, during, and after your events across multiple events in one go. Instead of manually writing and scheduling emails for each individual event, you set up a flow once and apply it wherever it’s needed.

What this means to you

For organisers, this means that you'll spend less time on repetitive tasks, as you can set up one email and let it run for all your events. Moreover, it adds consistency to your communication, as everyone receives the same message. It is worth noting that you can still change the communication for each event if you want special send-outs. Furthermore, organisers will be able to scale their events without increasing their workload. What more could one want?

Value for audiences

For your audience, it creates a much smoother journey. They receive timely reminders, useful updates, and thoughtful follow-ups without feeling overwhelmed or forgotten. Whether it’s a reminder the day before, practical information on the day, or a thank-you message afterwards, these touchpoints help build trust and strengthen your brand.

In short, email automations don’t just save time; they ensure your audience feels informed, valued, and more likely to return.

Reaching the right audience

Creating a great event is one thing, but making sure the right people see it is another.

Billetto Advertising is designed to help you do exactly that. It promotes your events across relevant channels, increasing visibility among audiences actively seeking experiences like yours.

We are updating the Billetto advertising dashboard now to give you a clearer, more intuitive overview of your performance. You can easily see which channels are driving interest and where your ticket sales are coming from, making it simpler to understand what’s working and where to focus your efforts.

How Billetto Advertising works

You might be wondering, "What does Billetto Advertising actually do?" - well, a lot actually, let's take you through it:

• It boosts your event’s visibility within Billetto’s platform
• It helps your events appear higher in search results
• It promotes your events to audiences who are more likely to be interested
• It supports you in reaching beyond your existing network

This is particularly valuable in a crowded event landscape. Even the best events can go unnoticed without the right exposure. By increasing your reach and placing your event in front of the right audience, Billetto Advertising helps turn interest into actual ticket sales.

For organisers, this means better attendance and stronger performance. For attendees, it means discovering events they genuinely want to attend, creating a win-win on both sides.

Set up Billetto Advertising for your next event

Sell more in one checkout

Looking ahead, we’re introducing a feature designed to make purchasing even more seamless: the Billetto Basket.

Soon, your ticket buyers will be able to add tickets from up to five different events by the same organiser into a single order. Instead of completing multiple transactions, they can check out once, quickly and effortlessly.

This might seem like a small change, but it has a big impact.

For your audience, it removes friction. If someone is interested in more than one of your events, they can act on that interest immediately without extra steps.

For you as an organiser, it opens up new opportunities to increase average order value and encourage repeat attendance, while promoting multiple events at once

It’s a simple way to make your events work together, rather than separately.

Create an event with Billetto today

Ready for what's come next?

From how people discover your event, to how they’re communicated with, to how easy it is to book, every detail matters.

This month’s updates are all designed with that in mind:

• Email automations help you stay connected without extra effort

• Billetto Advertising helps you reach the right audience and grow your events

• Billetto Basket makes it easier for attendees to say yes to more

As we head into May, it’s a chance to take advantage of these tools and set your events up for even greater success.

We can’t wait to see what you create next.