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Audiences: Know, Engage, and Grow Your Attendees

Man analyzing audiences on Billetto with marketing insights, segmented data, and location-based targeting in Copenhagen.
AUDIENCES

Five audience silos to deep dive into at Billetto

Collection

In-build automatic purchase collection

All followers, ticket purchases and orders are automatically created as Contacts which are then verified, updated, and kept GDPR compliant at all times.

Mobile form collecting audience data with diverse user profiles shown around the device for segmentation and targeting.
BUSINESS INTELLIGENCE

Know Your Audience Inside Out

Unlock deeper audience insights that elevate your events. Our AI analytics tools reveal who attendees are and what their purchase behavior are, so you can craft compelling experiences they can’t resist.

Business intelligence dashboard visualizing audience demographics by gender and age, with stats on order value and user segmentation.
SEGMENTS

Your Audience, Perfectly Segmented

Access automated audience segments or isolate key metrics to save specific segments as your own. From demographics to purchasing patterns—personalize your approach and turn insight into actionable segments. Finally activate the segments by creating campaigns to it effortlessly with a single click. 
Audience segment dashboard showing user groups by order volume and age range, with revenue distribution by segment.
MAPS

Map Your Local Attendees

Visualize exactly where your attendees come from with intuitive audience mapping. Use Booking Heatmap to connect your events with the perfect audience and target your local markets with precision, boosting relevance and attendance effortlessly.

Audience map visualization showing customer distribution and revenue in Copenhagen with profile photos and location markers.
CONTACTS

Target Contacts, Not Crowds

Reach precisely who matters most—your actual buyers. Our Contact List Table helps you reach the people who actually buy.







Detailed contact list dashboard showing user names, emails, age, gender, revenue, and marketing preferences for audience segmentation.
Some additional information in one line

Track with your Google and Meta pixels

Harness the full potential of your promotions with seamless GA4 and Meta Pixel integration. Follow your audience's journey clearly, optimize your campaigns, and maximize ticket sales—all in one powerful platform.
Facebook Pixel and Google Tag Manager logos
AUDIENCES

Make your event feel personal

Billetto discount field with promo access code offering 33% off via unique shareable tracking link.

Unique links and promo codes

Want to offer unique links or share special codes to special people? Easily create and share promo codes which can gice special access or discounts.
Early Bird and account level offers and discounts on Billetto

Account level offers and discounts

Special guests deserve special treatment. And great offers shall apply across your events. Create account level offers and make sure everything work automatically across events. Saving you time.
Ticket selection UI showing quantity selectors for 3-Day Pass, General Admission and VIP

Group buying discounts and access

Provide incentive for larger groups of friends, turist groups, institutions or companies that come in union. Create discount codes which unlock based on basket size.

Create an event with Billetto today

Try Billetto for free, and explore all the tools and services you need to start, run, and grow your business.