Keep those who are loyal close

The absolute best thing an event can have is a loyal audience who come back every time, tell their friends about their experience, and actively care for you and your event. Building such an audience takes time, and many organisers face the same challenge: Starting from zero.

1st problem: you don’t own your audience

Your audience is constantly changing, either internally or externally. Sadly, you don't own them and do not decide how they purchase. If you rely only on external channels, you’re renting attention, rather than actually having it. However, there is a solution. You might not decide how they purchase, but you can guide them towards your events on channels where they are already present.

If you use Billetto for your events, you'll also have a full overview of your audience to understand them and their preferences and guide them toward your events. 

You should catch all the data

Every attendee is future revenue,  but if you don't capture them, they'll find something else. Which is why you need to be able to collect data on your attendees and utilise it for your promotion, sales, and further events.

Be consistent in communication

Don't ghost your audience, like your last Hinge match;  relationships make for repeat sales. To capture your audience, you should communicate with them in their language on their platforms.

Stay where your audience is

If your audience is most active on social media, you should be there too, but don't underestimate the power of physical media. You might catch the attention of a possible new audience.

If it's too overwhelming to create social media content yourself, you could use Billetto's feature, Billetto Advertising. The feature posts for you, using your images and text, so all you need to do is just have an event on Billetto's platform.

If your audience is not on social media and prefers old-school marketing like e-mail blasts, you can easily set those up with Billetto, free of charge!

Use your audience strategically

You should use your audience strategically, in that it matters when and what you communicate to them. If you use them early in your ticket sales, the momentum will be greater. It's important that your closest audience feels like VIPs, and how to make them VIPs is to offer them offers and discounts, and early access to ticket sales. This can be done by offering Early Bird discounts, 2-in-1 deals, or freebies such as merchandise or drink tickets. Small things will, in the long term, make a big difference.

The long term is what sticks

Your events are short-term; they'll be over in a flash, but your audiences are long-term if you treat them right.  See your audience as a relationship partner - they want attention, they want you to make them feel special, and they want you to give them a good time. Do this, and your audience will stick with you through thick and thin. Easy right? 

A strong audience creates predictable growth and is your biggest asset in event creation and sell-out.