Ticketing for Attractions & Event Operators

OPERATIONS

See the whole day at a glance

Sessions, sales channels and arrivals update live as tickets are sold and scanned, so the front desk, the gates and the office all work from the same numbers.

Live sales per date and ticket type, online and at the desk
A scan-in tracker that counts arrivals by ticket type and entrance
A daily sales report sent automatically to the inboxes you choose

Explore check-in

Today · Live Example view

1,284Guests scanned in

1,960Tickets sold today

3Entrances scanning

10:0092%
12:00Sold out
14:0065%
16:0041%

Main gate742

North gate389

Group entrance153

AN OPENING DAY ON BILLETTO

From the first booking to the last scan

This is how a typical day runs when every channel, gate and report sits in one system.

01 · Before opening

Recurring sessions are already live, each with its own price, capacity and sales window. Reminders have gone out to today’s guests by email or SMS.
02 · Doors open

Staff scan QR tickets on any phone, at several entrances at once. Volunteers use event keys, so nobody has to share a login.
03 · During the day

Walk-ins buy at the desk on Billetto POS, from the same capacity as online. The scan-in tracker shows who has arrived and who is still expected.
04 · After closing

The daily sales report lands in the inboxes you chose, and a follow-up email invites today’s guests back for another visit.

CASH FLOW

Fund the season before it opens

Staff, maintenance and marketing all need paying long before peak season starts. With Billetto Prepayment on the Growth plan, available to UK organisers, revenue from early sales becomes available 2 business days after each sale instead of after the event.

Fee: 1% + VAT, powered by Adyen
Payout schedule: daily on weekdays, weekly on Mondays or monthly on the first Monday
Standard payouts: after each event, with a receipt that breaks down revenue and fees

Talk to sales

Organiser on her phone next to a summary of daily sales and payouts

BEFORE AND AFTER

What changes when it all runs on one system

Without one system

Online shop, till and gate list each count capacity separately
Staff share one login, or wait for someone who has it
Arrivals are tallied by hand at the end of the day
Sales figures arrive as exports from different tools
Visitors leave, and nothing invites them back

With Billetto

Online, desk and partner sales draw from one capacity
Each role gets its own access, or an event key
The scan-in tracker counts arrivals live, per entrance
One daily sales report covers web and desk orders
Follow-up emails and memberships bring guests back

Book a meeting →

MEMBERSHIPS

Turn day visitors into members

Offer monthly, annual or one-off memberships with automatic recurring payments. Members get a membership QR code and codes that unlock member-only tickets, and you follow every active member on one dashboard.

Membership payments are paid out month by month, separately from ticket revenue, so recurring income is easy to track.

Explore memberships

Digital membership card for a Billetto membership

TEAM ACCESS

Give every role the right key

Seasonal staff and volunteers come and go. Billetto gives each of them exactly the access the job needs.

Gate staff and volunteers scan or sell with an event key, with no login, and you decide whether they see sales figures
Partners follow live sales without seeing sensitive details
Finance views payouts, reports and taxes without the account owner’s login
Developers connect your CRM or member system through the open API and webhooks

See team features

Four hands each holding a key, representing shared access to account data

BILLETTO IN NUMBERS

Trusted by organisers across Europe

From small activity providers to large attractions, organisers in 14 countries, including the UK, sell their tickets on Billetto.

160K+ Organiser accounts that have sold tickets on Billetto

10M+ Tickets sold through Billetto

14 Countries with a local Billetto site

21% More tickets on average for organisers using Billetto Advertising

Fast sales at the admissions desk

Sell entry, add-ons and memberships at the desk from the same capacity as online.

Billetto POS on your own phone, tablet or PC
Card, contactless, Apple Pay and Google Pay on the Adyen terminal
Tickets printed on demand with a compatible printer
Customer emails captured at checkout

How a busy Saturday runs

Online guests walk straight to the gate. Walk-ins buy at the desk, and every sale updates the capacity shown online, so the last tickets are never sold twice.

Quick, reliable entry at every gate

Scan tickets on any phone, or with handheld scanners at busy entrances.

Several entrances scanning at the same time
Search guests by name when a ticket is missing
A live count of who has arrived and who is still expected
Event keys for volunteers, with no login needed

How opening hour runs

Each gate scans on its own device. The scan-in tracker shows arrivals per entrance, so you can move staff to wherever the queue builds.

Fill quiet days and bring guests back

Reach visitors before, during and after their visit.

Reminders before the visit and follow-ups afterwards
Promo codes, group discounts and hidden member tickets
Billetto Advertising across Google, Meta and Billetto, paid only from tickets sold
Partner codes that show which hotel or reseller sent each booking

How a quiet Tuesday gets busier

You send an offer to past visitors by email or SMS, track it with a promo code, and watch in live sales which dates fill up.

One view of the whole operation

Follow sales, arrivals and payouts across every date and channel.

Live sales by date, ticket type and channel
A daily sales report for web and desk orders
Payout receipts that break down revenue and fees
Finance access without sharing your login

How the week closes

The daily reports show which days and ticket types sold best. Finance matches each payout to its receipt, and you plan next week’s capacity on real numbers.

PRICING

Pricing that scales with your season

Fees

Standard rate: 3.99% + £0.90 per ticket, excluding VAT
Who pays: the buyer pays on top of the ticket price, or you include it in an all-in price
No fixed costs: no setup cost, no monthly fee and no subscription

See pricing →

Growth plan

Who it’s for: operators selling more than 1,000 tickets a year
Custom pricing based on your volume
A named Customer Success Manager for your account
Prepayment: revenue available 2 business days after each sale, for UK organisers (also in Denmark, Sweden and Norway)

Talk to sales →

GETTING STARTED

From first call to first guest

We help you set up, so your team is ready before the gates open.

Book a meeting

Tell us about your site, your season and your sales channels, and we map them to Billetto with you.

Book a meeting

Set up your calendar

Create your dates, sessions, ticket types and capacities, then add the booking widget to your own website.

Ready the desk and gates

Order your Adyen terminal and printer through Billetto, delivered in 6–8 working days, and give staff their roles or event keys.

Open the doors

Sell, scan and follow every day live, then use your reports to plan the next season.

FAQ

Questions from event operators

Question not covered here? Book a meeting and we’ll walk you through it.

What does Billetto cost for event operators?

The standard fee is 3.99% + £0.90 per ticket, excluding VAT. The buyer pays it on top of the ticket price, or you include it in an all-in price. There is no setup cost or monthly fee, and operators selling more than 1,000 tickets a year can get custom pricing on the Growth plan.

Can we sell tickets at our admissions desk?

Yes. Billetto POS pairs your own phone, tablet or PC with an Adyen card terminal that takes cards, contactless, Apple Pay and Google Pay. Desk and online sales share one capacity. The terminal and printer are ordered through Billetto and arrive within 6–8 working days.

Can we run repeating sessions with limited capacity?

Yes. Recurring dates are set up in one go, and each ticket type has its own price, capacity and sales window, so morning, afternoon and evening sessions sell independently.

How do guests get in?

Staff scan QR tickets with the Scanner app on any Android phone, or with handheld scanners at busy entrances. Several entrances can scan at once, guests can be found by name, and the scan-in tracker shows live arrivals by ticket type or entrance.

Can volunteers and seasonal staff scan without a login?

Yes. Event keys let staff and volunteers scan or sell without logging in, and you choose whether they can see sales figures.

Do you support memberships and annual passes?

Yes. Sell monthly, annual or one-off memberships with automatic recurring payments and a membership QR code. Member codes unlock member-only tickets, and membership payments are paid out month by month, separately from ticket revenue.

Can hotels, tourist information centres and resellers sell our tickets?

Yes. Give each partner its own code or link to track which bookings they send, and let them follow live sales from their own view without seeing sensitive details.

When do we receive our ticket revenue?

Standard payouts are made after each event, with a receipt that breaks down revenue and fees. On the Growth plan, UK organisers can use prepayment, which makes revenue available 2 business days after each sale for a fee of 1% + VAT. During your first two weeks on prepayment, Adyen applies a temporary settlement delay, so payouts typically arrive 5 business days after the order date.

Which payment methods can our guests use?

Guests in the UK pay online with Visa, Mastercard or PayPal. At your desk, the Adyen terminal also takes contactless, Apple Pay and Google Pay.

Can Billetto connect to our website and systems?

Yes. Embed the booking widget on your own website in your own colours, and use the open Billetto API and webhooks to connect your CRM, member system or website.

Ticketing for attractions that open their doors every day

One system for every kind of opening day

Every channel sells from the same capacity

See the whole day at a glance

From the first booking to the last scan

01 · Before opening

02 · Doors open

03 · During the day

04 · After closing