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Event ticketing built for UK organisers

Billetto is a self-service event ticketing platform and marketplace, used by organisers across the UK and thirteen other European markets. Whether you're putting on a club night, a comedy run, a village fete or a full programme across several venues, Billetto handles the selling, the promotion and the door.

Start with one event. Add what you need as you grow.

FOR INDIVIDUAL ORGANISERS

Getting your first events on sale

On sale the same afternoon you decide

Build the event, set your ticket tiers, publish the page and take your first booking before the day is out. No contracts, no setup fee, no waiting on an account manager. When you do want a hand, there are people on the end of it. Get started with Billetto.

Billetto recurring event setup showing daily repeat frequency, an occurrence limit, and multiple dates selected on a calendar
FOR GROWING ORGANISATIONS

Running a busy calendar

Weekly classes without the weekly admin

A Tuesday yoga class, a monthly quiz, a term of workshops — set the pattern once and Billetto opens each date, releases the tickets and keeps the register for you. The admin stops scaling with the number of dates.

Every event, one set of numbers

Sales, attendees and takings across the whole calendar in a single view. Give the box office, the promoter and the treasurer each the access their job needs, and hand your accountant the figures without digging through one event at a time.

Billetto recurring event setup showing daily repeat frequency, an occurrence limit and multiple dates selected on a calendar
FOR ENTERPRISES

Large-scale and high-demand events

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Sell to people who aren't on your mailing list yet

Your own audience only stretches so far. Billetto Advertising puts your events in front of buyers already browsing the marketplace, and organisers using it sell around 21.5% more tickets on average — more than 220,000 events promoted in 2025 alone.

Built for the Friday morning on-sale

When a run sells out in four minutes, the platform is the thing that either holds or doesn't. Billetto is built for that spike — large capacities, tiered releases and queues that keep moving — with support on hand for the events where a wobble would cost you the day.

SOLUTIONS BY FORMAT

Ticketing for one-offs, weekly runs and multi-day events

Event visuals, digital discount cards, loyalty perks and attendee profiles behind personalised ticket offers

One night, a weekly run, or a whole season

A single gig, a six-week course, a three-day festival — all from the same setup. Ticket tiers, capacity, pricing and release times are set per event, so an Edinburgh run and a one-off charity night don't have to be configured the same way.

SOLUTIONS BY CATEGORY

Ticketing for every kind of UK event

A club night and a food festival sell nothing alike

One goes in a single release at 9am. The other trickles for six weeks and spikes when the weather turns. Billetto lets you set ticket tiers, release times, pricing and entry per event, so the audience meets a checkout that suits how they actually buy.

No two events run the same way, so the promotion, sales and entry tools bend to the event rather than the other way round.

Promotion tools covering every event category on Billetto

Event types Billetto covers in the UK

Concerts and nightlife
Concerts & nightlife
Put tickets on sale the moment the line-up is confirmed, hold back capacity for later releases and keep the door moving.
Festivals
Festivals
Day tickets, weekenders, camping and add-ons, with entry that copes when everyone turns up at once.
Comedy and performance
Comedy & performance
Sell a one-night show or a full Fringe run, and bring the same audience back for the next one.
Classes and workshops
Classes & workshops

Set a weekly class up once and let Billetto handle every date, booking and register after that.

Conferences and business events
Conferences & business
Delegate types, group bookings, attendee details and reporting, without bolting on a separate registration tool.
Sport
Sport
Sell in advance and on the gate, with access for whoever is running match day.
Food and drink
Food & drink
Supper clubs, tastings and street-food markets, with sittings, sessions and extras priced the way you want them.
Attractions and venues
Attractions & venues
Timed entry, day tickets and memberships, run from the same place all year round.
ROLES AND ACCESS

Box office, promoter and treasurer in one account

One account. The right access for each job.

Whoever puts the posters out can run campaigns and watch what's selling. Whoever keeps the books can track event revenue and reconcile payouts. Whoever builds your website can connect it to Billetto. Whoever's on the door can check tickets and work the guest list. Each team gets its own level of access, so nobody has to share one login.

Different team members
ROOM TO GROW

Start with one event. Scale to a full programme.

Plenty of organisers arrive at Billetto for a single night and stay for a season. Over 100,000 organisers have now sold more than 10 million tickets on the platform, from village hall fundraisers to multi-stage festivals.

Add dates, team members, sales channels and integrations as you need them. Online and on-site sales stay joined up, your attendee data stays in one place, and nobody has to migrate anything to get to the next stage.

The operation gets more ambitious. The ticketing doesn't get more complicated.

Billetto organiser dashboard shown on a mobile device
REAL PEOPLE, NOT JUST A HELP CENTRE

Self-service when it's quicker. A person when it isn't.

Most of the time you'd rather just get on with it, and the tools let you.

But some questions are faster to solve with someone who does this every day — a pricing structure that won't behave, a door plan for a sold-out night, a refund you'd rather handle properly. Billetto's support team works with organisers daily and answers in plain English.

Larger organisations with more demanding setups get additional support and tailored commercial terms.
Billetto support team helping an event organiser
FROM THE UK INTO EUROPE

Sell at home. Reach audiences abroad.

A UK organiser on Billetto is also listed in thirteen other European markets: Ireland, Denmark, Sweden, Norway, Finland, Germany, Austria, Belgium, the Netherlands, France, Spain, Portugal and Italy. Run everything from one account, price in pounds, and let buyers abroad pay the way they pay at home.

Advance sales online, tickets on the door with Billetto POS, local payment methods, marketing tools and one set of reporting behind all of it.
Across Europe
FREQUENTLY ASKED QUESTIONS

Ticketing questions from UK organisers

Which Billetto setup is right for my events?

Billetto is one platform with three starting points. Organisers putting on their first few events get self-service ticketing they can set up in an afternoon. Organisers running a full calendar — a venue, a club night series, a season of shows — add team access, recurring events and reporting across everything. Large-scale and high-demand events get infrastructure built for a Friday morning on-sale, plus dedicated support and advertising. You move between these as you grow, on the same account.

Do I have to move platform as my events get bigger?

No. On Billetto you add capability rather than migrate. Extra events, more people on the team, sales on the door, integrations and more involved workflows are switched on over time, and your ticket buyers, sales history and event data stay in one place throughout.

What kinds of UK events can I sell tickets for?

Club nights and gigs, festivals, comedy and theatre runs, classes and workshops, conferences and business events, sport, food and drink, and attractions and venues. Ticket types, pricing, release times and entry are set per event, so a village hall fundraiser and a 5,000-capacity festival are each set up on their own terms.

Can Billetto handle a weekly class or a multi-day run?

Yes. One-off events, weekly and monthly recurring events, and multi-day programmes such as a festival weekend or an Edinburgh run are all handled from the same setup. A recurring event is built once, and Billetto then generates the dates, ticket releases and attendee lists for every occurrence.

Can I sell tickets on the door as well as online?

Yes. Billetto POS handles sales on the door, and it runs on the same system that sold the advance tickets, so capacity, the guest list and scanning all stay in step. Walk-ups and pre-sales show up in one set of numbers rather than two.

Can different people on my team have different access?

Yes. Whoever runs your marketing, whoever keeps the books, whoever builds your website and whoever is on the door can each have their own access, at the level they need. Nobody has to share one login.

Get your next event on sale

Set up your first event and start selling today, or talk to us about ticketing a venue, a festival or a full season.