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Ticketing for sports clubs, from season pass to match day
Sell season passes that renew on their own, put every fixture on sale with your own seating chart, and get fans through the gates on match day. No monthly fee and no setup cost.
Everything a club sells, in one place
Season passes, match tickets, add-ons and match day access usually live in different systems. On Billetto they sit in one account, next to the fans who buy them.SEE IT IN ACTION
Your club's ticketing, the way it looks in Billetto
SEASON PASSES
Season passes that renew on their own
Sell your season pass as a membership that covers a selection of your matches. Fans pay by card, yearly or monthly, and the pass renews automatically, so nobody has to remember to buy it again.
- Yearly or monthly subscriptions, or a one-time pass that does not renew
- Card payment, including Apple Pay and Google Pay, for passes bought online
- Pause or cancel a subscription on a fan’s behalf
MATCH TICKETS
Every fixture on sale, side by side
Create each match as its own event with ticket types and capacity, or run a series as a recurring event with one calendar on the event page. Your events list shows what has sold for every fixture.
- One event per match, or a recurring event with time slots
- Filter your events by membership, venue, city and date
- Tickets sold against capacity for every fixture
STADIUM SEATING
Draw your ground once, sell every seat
Set up reserved seating for every stand, from the front row to VIP, alongside general admission. Save your ground with the Venue Selector and reuse the layout for every home match.
- Sections and floors for seated stands and arenas
- Zones for standing terraces and open areas
- Reuse the same layout for every fixture
ADD-ONS AND MERCHANDISE
Sell more than the match ticket
Offer parking, food and drink and club merchandise next to the match ticket. Make an add-on for one match, or create it at account level and share the stock across the season.
- Match-specific or account-level add-ons with shared stock
- Sold and remaining quantity for every add-on at a glance
- Gift cards and season passes sold from the same box office
MATCH DAY
Get fans through the gates
Decide how tickets are scanned at every gate, give stewards and box office staff the access they need, and sell on the day with POS or the Billetto apps.
- Allow multiple scans of the same ticket, or scan fans out automatically when they scan in again
- Organiser keys for stewards, so nobody has to share your account password
- Scan on Android and iOS and track arrivals by ticket type or entrance
YOUR CLUB WEBSITE
Sell tickets on your own club website
Copy the widget onto your website and fans buy tickets in a checkout that opens on your page, without being redirected. The account widget shows your fixture list as a calendar, list or buttons and updates every time you add a match.
- No coding: copy and paste a snippet of code
- Works with WordPress.org, Squarespace and Wix
- Your own button colours and fonts
FAN EMAILS
Keep fans coming back between matches
Create reusable emails and decide when they are sent during the event lifecycle. Set them up once and reuse them across every match of the season.
- Welcome emails to new ticket buyers
- Reminders about upcoming matches
- Follow-up surveys after the final whistle
BILLETTO ADVERTISING
Reach new fans, pay only for tickets sold
Activate Billetto Advertising on a match and decide how many extra tickets you want to sell. Billetto builds the campaigns from your event page and promotes them across Google, Meta, Billetto and email. If there are no sales, you don’t pay for the marketing.
- No digital marketing expertise needed
- Clear results and reporting directly in your Billetto account
- On average, organisers sell around 20% more tickets with Billetto Advertising
FROM THE COURT
Billetto let us build an ecommerce platform without having prior knowledge or allocating significant resources.
Ticketing that already runs at scale
Clubs, venues and organisers in 14 countries sell their tickets on Billetto.
- Football
- Indoor sports & arenas
- Races & motorsport
- Clubs & associations
Run a whole season from one account
Sell the season pass first, then every fixture as it is scheduled.
- Season passes as yearly or monthly memberships, with a renewal option for last season’s holders
- A sections and floors chart for your stands, reused for every home match
- Organiser keys for stewards at every gate
How a season starts
The season pass goes on sale as a membership, with a separate renewal option for fans who held one last season. Fixtures follow as events on the same stadium chart, and parking is sold as an add-on next to every match ticket.
Fill the arena for every home game
For basketball, handball, volleyball, ice hockey and other indoor sports.
- Reserved seating, VIP or general admission
- An account widget on your club website that lists every home game
- Access control with multiple zones, roles and entry permissions
How a home game is sold
Fans find the next home game in the widget on the club website and buy in a pop-up checkout without leaving the page. At the door, the scan-in tracker shows how many are left by ticket type or entrance.
Sell every grandstand and race day
Built for circuits, races and other events spread across a large area.
- A zones chart for race tracks, with one zone per grandstand or area
- Day tickets and weekend tickets on sale side by side
- Parking sold as an add-on with stock shared across the weekend
How a race weekend is set up
The circuit is drawn once as zones. Each race day goes on sale with its own ticket types, and an account-level add-on shares one parking stock across all days.
Memberships, camps and club events
For local clubs and associations that sell more than match tickets.
- Yearly, monthly or one-time memberships, paid by card
- Recurring events with time slots for camps, courses and tournaments
- Automated emails that welcome, remind and follow up
How a club year runs
Members join with a membership that renews on its own. Camps go on sale as recurring events with a calendar on the event page, and automated emails welcome new members and remind them before each session.
Get your club selling in four steps
Here’s how most clubs get set up.Simple pricing, charged per ticket
Billetto doesn’t charge a monthly fee or a setup cost.
The fee is 3.99% + €0.90 per ticket ex VAT, paid by the fan. Your club can choose to cover it instead.
Looking for something specific? See enterprise ticketing, ticketing for organisations, festival ticketing and concert ticketing.
No setup fee or subscription
Nothing up front: Billetto’s fee is charged per ticket sold.
Growth plan
Clubs selling more than 1,000 tickets a year can join the Growth plan at 3.99% + €0.90 or less per ticket, with their own Customer Success Manager.
Season pass payouts
Membership revenue is paid out on its own monthly schedule, separate from the usual event payout schedule.
Questions from clubs, answered
Answers about season passes, match tickets and match day. Question not covered here? Talk to our team.
Yes. A season pass is sold as a membership that covers a selection of your events. It can be a yearly or monthly subscription that renews automatically, or a one-time membership. Read more about memberships.
Memberships bought online are always paid by card, including Apple Pay and Google Pay. Klarna, MobilePay, PayPal, Swish, Vipps, other payment methods and gift cards can’t be used to buy a membership.
Yes. You can set a minimum contract period for the number of months a member commits to.
A standard cancellation stops future renewals, and the member keeps their benefits until the end of the period they have paid for. You can also cancel or pause a subscription on a member’s behalf.
Membership revenue is paid out on its own monthly schedule, separate from the usual event payout schedule.
Yes. Choose a sections and floors chart for stadiums, or a zones chart for race tracks and other large areas. You can reuse your layouts, so every home match goes on sale on the same chart.
Yes, with add-ons. Create them for a single event, or at account level so several events share the same stock.
Yes. An organiser key lets several scanners check tickets without you having to share your account password. All devices must be connected to the internet to sync in real time.
Yes. With POS, any laptop, tablet or phone can sell tickets, and fans can pay by card, Apple Pay, Google Pay or tap-to-pay. You can also print tickets on demand. Read more about selling in person.
Yes. Copy a widget snippet into your website, with no coding needed. Fans buy in a pop-up checkout without being redirected, and the account widget updates automatically as you add matches. It works with WordPress.org, Squarespace and Wix.
Billetto promotes your matches on Google, Meta, Billetto and by email. You only pay for tickets sold via Billetto Advertising, so if there are no sales, you don’t pay for the marketing cost. Read more about Billetto Advertising.
There is no monthly fee and no setup cost. The fee is 3.99% + €0.90 per ticket ex VAT, paid by the buyer, and your club can choose to cover it. Clubs selling more than 1,000 tickets a year can join the Growth plan at 3.99% + €0.90 or less. See pricing.