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Theatre ticketing from the first preview to the final curtain
Box office software for producing theatres, touring companies, amateur dramatic societies and musicals across the UK. Sell reserved seats from your own seating plan, run Friends schemes and season tickets, and have the whole house seated before the curtain goes up.
Everything your production needs, from booking opening to the final bow
Theatre lives on reserved seating, long runs and loyal audiences who return season after season. Billetto brings your seating plan, tickets, Friends, marketing and front of house together in one place.SEE HOW IT WORKS
How your season looks inside Billetto
PERFORMANCESEvery performance of the run
Run every performance from a single calendar
Previews, opening night, evening shows and weekend matinées. Set up each performance with its own capacity, see how every house is filling and spot the moment one sells out.
- A matinée and an evening show on the same day, each with a separate capacity
- Live ticket counts for every performance of the run
- Put the next block of dates on sale in minutes
Events
Example dataSEATING PLANS
Draw your auditorium once, use it every night
Lay out your theatre with its stalls, circle and balcony, then attach the seating plan to whichever performance, booking or membership you need. It works just the same for a 60-seat studio as for a house spread over several levels.
- Sections and floors for the stalls, circle and balcony
- Zones for standing or unreserved areas
- Move a guest to another seat straight from their order
TICKETSTicket types and promo codes
Price every part of the house your way
Sell full-price, premium, concession and preview tickets for the same performance, and give promo codes to schools, groups, partner venues and the company’s friends and family.
- Every ticket type gets its own price, allocation and on-sale time
- Promo codes with usage limits for schools, groups and partners
- Members-only tickets that nobody else can buy
Tickets
Example dataEvent: The Glasshouse Summer: evening
Ticket typesPrice
Your order
MEMBERSHIPS AND SEASON TICKETS
Turn your regulars into Friends
Run a Friends scheme that renews each year or each month, or sell a season ticket covering a fixed run of performances. Link performances so members are let in automatically, or give them access to members-only tickets.
- Annual, monthly or one-off memberships, renewed automatically by card
- Season tickets with fixed start and end dates
- Members show their membership QR code at the door
ADD-ONS AND GIFT CARDS
Sell the whole night out, not just the seat
Put pre-show suppers, interval drinks, parking and merchandise next to the ticket. Set up an add-on for just one production, or create it at account level and draw on the same stock all season.
- Event-specific or account-level add-ons with shared stock
- Sold and remaining quantities for every add-on at a glance
- Gift cards and memberships sold from one account
MARKETPLACEGet discovered on Billetto
Be found by people planning a night at the theatre
Your public performances are listed on the Billetto marketplace, in a Theatre category that sits under Performing & Visual Arts. Anyone browsing for something to see this week can find your production next to everything else that’s on locally.
- Public performances listed in Billetto’s Theatre category
- Every production gets its own event page, ready to share
- Followers and bookers become contacts you can reach again
Billetto marketplace
Example dataThe Glasshouse Summer
Millbrook Theatre, Sheffield
Tue 7.30pm
Tin Roof Hearts: the musical
Tannery Lane Theatre, Nottingham
Thu 7pm
The Knitted Moon
Little Acorn Theatre, Cardiff
Sat 11am
As You Like It
Bridgefoot Studio, Birmingham
Sat 2.30pm
The Quiet Season
Millbrook Theatre, Sheffield
Sat 7.30pm
Script in hand: three new plays
Lamplight Studio, Edinburgh
Sun 4pm
ADVERTISINGBilletto Advertising
Advertising that only costs you when a seat sells
Switch Billetto Advertising on for a production and Billetto turns your event page into ads, running them on Google, Meta, Billetto and the Billetto newsletters. Clicks, orders and revenue for each performance are all reported in your account.
- Pay only for the tickets Billetto Advertising sells for you
- On average, organisers sell around 20% more tickets
- Clicks, orders, conversion and revenue for each performance
Billetto Advertising overview
ⓘ InfoExample dataAdvertising statistics by event
Latest activity
AUDIENCESKnow your audience
Get to know who’s in your audience
Everyone who buys a ticket, joins as a member or follows you is saved as a contact in Audiences. Find out how many people you can reach, how much they spend and which age groups make up your house, then save a segment to invite to your next show.
- Orders and followers turn into contacts automatically
- Age, gender and average order value side by side
- Filter by permission to inform before sending a campaign
Audiences
Example dataBest-represented age groups
EMAIL AND SMSTalk to your audience
Sell the last few seats by email or text
Send out a newsletter when your new season goes on sale, or a quick text when there are a few seats left for tonight. Choose your segment, write the message, then watch the opens, clicks and ticket sales roll in.
- New-season newsletters to people who’ve booked before
- Texts for last-minute seats and changes on the day
- Opens, clicks and ticket sales reported for every send
Emails and SMS
Example dataAUTOMATIONSSet up once, runs all season
Emails that go out for every performance, without you lifting a finger
Write your emails once and choose the point in the event lifecycle when each one goes out: a welcome as soon as someone books, a reminder the day before and a follow-up the next morning. Then use the same emails for every performance in the season.
- Welcome emails with arrival details for new bookers
- Pre-show reminders, plus an update if anything changes
- Post-show follow-ups with a survey or your next production
Automations
Example dataFRONT OF HOUSECheck-in on the night
Everyone in their seats before curtain up
Your front-of-house team scans tickets in the Billetto app as people arrive, the box office sells returns and walk-ups, and press and comps are checked in as they turn up. Online sales, box office sales and comps all come off the same house count, so you always know exactly how full you are.
- Your front-of-house team can scan side by side on separate devices
- Box office sales through Billetto POS from the same allocation as online
- Guest lists and comps for critics, cast and crew
Check-in
Example dataArrivalsLive
Theatres and organisers across Europe already sell with Billetto
Billetto by the numbers
- 160,000+ organiser accounts have sold tickets with Billetto
- 10M+ tickets sold on Billetto
- 14 markets across Europe, including the UK
Support that’s there for you
- Customer Success Manager: a named contact on the Growth plan, for organisations selling over 1,000 tickets a year
- Support team: real people you can email or ring on weekdays
- Billetto Advertising: campaigns made from your event page that you pay for per ticket sold
- Producing theatres
- Touring productions
- Amateur & community
- Musicals
- Children’s & family
- Venues & arts centres
Run a whole season from a single account
Plays, musicals and studio pieces all year, with every performance managed in one place.
- A seating plan for each auditorium you programme
- Friends schemes and season tickets on automatic renewal
- A single back office for the season’s orders, revenue and fees
How a new season goes on sale
The season is announced on a single morning. Friends get members-only tickets first, the next day a newsletter goes to everyone with permission to inform, and the main-house play’s opening week is close to full before previews begin.
Sell a UK tour venue by venue
Every venue on the tour gets its own event page, and you can follow sales for the entire tour.
- A separate event for each venue, with its own seating plan and ticket types
- Billetto Advertising for any dates that need a push
- Sales and revenue for every tour date in one overview
How a tour fills up
Every date goes on sale at once. The company shares a promo code with its followers, and the slowest-selling venues get Billetto Advertising switched on, paid for only on the tickets it sells.
Simple enough for a volunteer-run theatre
Everything an amateur dramatic society needs, without a monthly bill.
- No setup fee or subscription, just a small charge per ticket
- Event keys let volunteers scan without logging in as you
- Contacts from every show, ready to invite back to the next one
How a community show sells
Tickets go on sale six weeks before opening and the show is listed in Billetto’s theatre category. On the night, volunteers on the door scan tickets on their own phones using an event key.
Long runs and big houses
Put weeks of performances on sale, with prices that vary across the house.
- A ticket type for each area of the house, with its own allocation and price
- Interval drinks and merchandise sold as add-ons with the ticket
- Email and text campaigns to fill the quieter midweek shows
How a midweek house gets filled
Tuesdays sell more slowly than weekends, so past bookers get an email with a promo code for that night, and a text on the day tells them there are a few seats left in the circle.
Hassle-free booking for families and schools
Matinées, school parties and family tickets, all for one production.
- Child, adult and family tickets for the same performance
- Promo codes with usage limits for schools and groups
- Automatic pre-show reminders with arrival details
How a family show works
Families book weekend matinées online, and schools book weekday shows using their own promo code. The day before, an automatic email tells everyone what time the doors open.
Theatre as part of a mixed programme
Programme drama, dance and spoken word alongside the music, comedy or film you already put on.
- Checkout embedded on your own website
- Box office sales on Billetto POS, from the same allocation as online
- Payouts and reports that your finance team can reconcile
Selling from your own website
The checkout is built into the venue’s website, so audiences book without ever leaving it. Walk-ups pay by card at the box office on Billetto POS, from the same allocation as online sales.
Get your next production on sale in four steps
This is how most theatres get started.Straightforward pricing, charged per ticket
There’s no setup fee and no subscription with Billetto.
You can start for free. Billetto makes its money from a small fee on each ticket, which you can pass on to the buyer or build into your ticket price.
Selling a different kind of event? Take a look at concert ticketing, comedy ticketing, festival ticketing and ticketing for organisations.
No setup fee, no subscription
There’s nothing to pay before you sell: Billetto simply takes a fee on each ticket.
Pay-per-ticket advertising
Billetto Advertising only charges for tickets the ads have actually sold.
Support on the Growth plan
If your organisation sells over 1,000 tickets a year, you can have bespoke pricing and a Customer Success Manager of your own.
Questions theatres ask us
Answers about selling theatre tickets with Billetto. Can’t see your question? Talk to our team.
Yes. Draw your venue with sections, floors and zones, then link the seating plan to your events, bookings or memberships. You can move a guest to a different seat straight from their order.
Yes. Each performance is set up separately with its own capacity, ticket types and check-in, so you see the sales for every one of them on their own.
Yes. You decide the price, allocation and on-sale time for each ticket type. Members-only tickets can only be bought by members, who unlock them by logging in or entering the barcode on their membership.
Yes. A membership can renew by card every year or every month, or be sold as a one-off with set start and end dates, which suits a season ticket. Link performances so members are let in automatically, or give them access to members-only tickets. Read more about memberships.
Yes. Food, drinks, parking and merchandise can all be sold as add-ons next to the ticket, for a single event or shared across your whole account. Gift cards and memberships are sold from that same account.
Yes, if it’s public. Public events are listed on Billetto, and Theatre has its own category under Performing & Visual Arts, so people looking for something to see can come across your production.
Billetto turns your event page into ads and runs them on channels including Google, Meta, Billetto and its newsletters. You’re only charged for tickets the ads sell, and you can follow clicks, orders and revenue performance by performance. Read more about Billetto Advertising.
Yes. Billetto POS lets you take card payments in the venue, selling from the same ticket allocation as your website. Memberships can be sold face to face through POS as well.
Your team uses the Billetto scanning app to validate tickets, manage guest lists and comps and see arrivals as they happen. Several people can scan at the same time on separate devices, and members of linked events simply scan the QR code on their membership.
There’s no setup fee and no subscription. Billetto takes a small fee on each ticket, which you can pass on to the buyer or build into your ticket price. Membership income is paid out on its own monthly schedule. See pricing.