Event Marketing Tools for Ticket Sales

BUILT FOR EVENT MARKETERS

One marketing toolkit, from first announcement to sold out

Event marketing usually means an ad account here, a newsletter tool there and a spreadsheet trying to tie sales back to campaigns. Billetto keeps reach, audience, offers and reporting next to the ticket sales they drive.

REACH NEW BUYERS

Put your event in front of people beyond your own followers, on Google, Meta, Billetto and in newsletters, with ads you only pay for when tickets sell.

BUILD YOUR AUDIENCE

Every follower and ticket buyer becomes a contact automatically, ready to be segmented and invited to your next event.

CONVERT WITH OFFERS

Early-bird prices, promo codes, group discounts and private offers for VIPs or members turn interest into orders.

MEASURE WHAT SELLS

Trackable links, channel reports and your Google and Meta pixels show which campaign drove each sale.

BILLETTO ADVERTISING

Advertising you only pay for when it sells tickets

Turn on campaigns from the event page

Activate Billetto Advertising on an event and set your ticket limit. Billetto builds the ad creatives from your event page’s images, videos and copy, so the better your event page, the better your ads.

Every channel in one switch

Campaigns run across Google, Meta, Billetto’s own marketplace and Billetto’s targeted email newsletters, and events can also be distributed to partner publisher sites.

Pay from results, not budgets

There is no upfront ad spend. You pay only for tickets sold through the campaigns, and if there are no sales, you don’t pay for the marketing.

Proven across thousands of events

Over 9,000 organisers used Billetto Advertising in 2025, and more than 220,000 events have been promoted with it. On average, organisers who use it sell 21% more tickets.

Results in your account

Follow sales, revenue and channel results for each campaign directly in your Billetto account.

See how Billetto Advertising works →

STEP 1CREATE

Ads built from your event page, ready for every channel

Billetto builds the ad creatives from your event page’s images, videos and copy, so the better your event page, the better your ads.

One event page becomes ads for social, search, the marketplace and newsletters
Preview every format before your campaign goes live
Add images, videos and banner formats to extend your reach

See how Billetto Advertising works

Ad previews

InfoExample data

StatisticsSettings

BillettoSponsored

Summer Nights Festival is coming. Don’t miss it!

Summer Nights FestivalVenue, London

Shop now

Summer Nights FestivalVenue, London10 Aug 2026 18:00 – 23:00

Summer Nights Festival tickets

Sponsoredbilletto.co.uk › e › summer-nights-festivalSummer Nights Festival | Tickets on Billetto

10 Aug 2026 18:00 – 23:00 · Venue, London. Get your tickets now before they’re gone.

BILLETTO

Summer Nights FestivalVenue, London · 10 Aug 2026 18:00 – 23:00Get tickets

STEP 2LAUNCH

Switch it on and your ads go live across every channel

Activate Billetto Advertising on an event and set your ticket limit. Billetto publishes your campaigns across Google, Meta, the Billetto marketplace, email newsletters and partner publishers.

Creatives built for you from your event page
One switch for every channel
No upfront ad spend: you pay only for tickets sold

Explore channels

Billetto Advertising

InfoExample data

StatisticsSettings

Activate Billetto AdvertisingSummer Nights Festival

Ticket limit

Recent activity

Published ads to Billetto

Published ads to Email

Published ads to Google

Published ads to Publishers

Published ads to Socials

Published ads to Spotify

STEP 3MEASURE

Every ticket, traced back to the channel that sold it

Follow sales, revenue and channel results for each campaign directly in your Billetto account. No spreadsheets, no guessing which channel worked.

Clicks, orders, conversion and revenue for every channel
See the sales uplift Advertising adds on top of your own sales
Connect Google Analytics 4 and Meta Pixel for your own reporting

Explore campaigns

Billetto Advertising

InfoExample data

StatisticsSettings

Advertising sales uplift 0

Advertising tickets sold 0

Advertising clicks/views 0

Advertising revenue 0

Channels

Channel	Clicks	Orders	Conversion	Revenue
Billetto	0	0	0 %	0
Email	0	0	0 %	0
Google	0	0	0 %	0
Publishers	0	0	0 %	0
Socials	0	0	0 %	0
Spotify	0	0	0 %	0

STEP 4GET PAID

You only pay when Advertising sells tickets

There is no upfront ad spend. You pay only for tickets sold through the campaigns, and if there are no sales, you don’t pay for the marketing.

No upfront ad spend or monthly budget
See tickets sold and sales uplift from Advertising on every event
Ticket revenue paid out 3–5 working days after the event

See pricing

Event settlement

Example data

OverviewPayouts

Tickets sold

Your own sales

With Advertising

Own channelsSold through Advertising

Billetto Advertising

Tickets sold through Advertising0

Advertising sales uplift0

Advertising fee0

Advertising earnings0

CAMPAIGNS AND TRACKING

See which channel sold every ticket

Create a unique, trackable link for each channel, partner or post and see straight away which ones drive sales. Turn any link into a QR code for posters, flyers and screens.

Dashboards show ticket sales, link clicks and conversions for every campaign as they happen, and you can connect your Google Analytics 4 and Meta Pixel to keep your own reporting complete.

Explore campaigns

Smart Link campaign dashboard showing tracked links and the sales each one drives

AUDIENCES

Turn every buyer and follower into an audience you own

Followers, ticket buyers and orders are automatically saved as contacts, verified, kept up to date and handled in line with GDPR.

Use ready-made audience segments or build your own from purchase history, campaign engagement and event interests. Audience maps show where your attendees come from, and a segment becomes a campaign in a single click.

Explore audiences

Billetto audience dashboard visualising buyer segments and where attendees come from

EMAIL AND SMS

Email and SMS campaigns, built where your buyers already are

Design branded emails in a drag-and-drop editor with customisable templates, let AI write a first draft, and add call-to-action buttons that link straight to tickets. Send SMS teasers and updates from the same account.

Ready-made welcome, winback and upsell automations go live in a few clicks, Billetto Assist recommends a send time, and reports show open rates, clicks and sales.

Explore email marketing

Billetto email campaign editor with a draft event email

Offers and promo codes

Plan early-bird and last-minute prices in advance, create promo codes and private links for VIPs, newsletter subscribers or club members, and reward bigger orders with group buying discounts.

Explore offers →

Channels and publishers

Reach buyers through Billetto’s marketplace, search, social and newsletters, and have public events distributed to partner publisher sites that use the Billetto API.

Explore channels →

Automations

Schedule emails, SMS and offers once and let them run. Build marketing workflows that react to ticket purchases, such as a friend discount sent after someone buys.

Explore automations →

Creatives and copy

Upload images, videos and several banner formats to extend your advertising reach, and use the copy tools to write promotional text faster.

Explore creatives →

OFFERS AND PRICING

Release the right offer to the right people at the right time

Set time-based prices that switch automatically, such as early-bird and last-minute rates, and schedule promotions in advance so each phase of the on-sale runs on its own.

Create special tickets and offers for segments such as VIPs, newsletter subscribers or club members, share promo codes with partners, and apply account-level offers that work across all your events.

Explore offers

Billetto discount settings with a timeline of targeted offers such as early bird and group discounts

TEAMS AND PARTNERS

Give your marketing team, promoters and partners their own access

Marketing is rarely a one-person job. Billetto gives each person their own access, so nobody shares the account owner’s login.

Marketers run campaigns, audiences and offers
Promoters get their own ticket links, promo codes and real-time sales tracking
Partners follow live sales without seeing sensitive details
Developers connect Billetto to your CRM and analytics tools through the open API

See team features

Five team members side by side, each paired with icons for their role: security, marketing, partnerships, development and finance

DATA AND SUPPORT

Your data, your stack, and people who know events

Data that stays yours

Contacts: every follower and buyer saved to your own contact list
Pixels: Google Analytics 4 and Meta Pixel integration
API and webhooks: connect Billetto to your CRM, marketing and analytics tools
Reports: sales and revenue reports to download or have emailed automatically

Help when you need it

Customer Success Manager: on the Growth plan, for organisations selling more than 1,000 tickets a year
Help Centre: step-by-step guides at support.billetto.com
Support team: email or call a real person on weekdays

BILLETTO ADVERTISING IN NUMBERS

Marketing that shows up in ticket sales

Billetto Advertising is paid from the tickets it sells, so the numbers that matter are the ones below.

21% More tickets sold on average by organisers using Billetto Advertising

220,000+ Events promoted through Billetto Advertising

9,000+ Organisers used Billetto Advertising in 2025

14 European countries with a local Billetto marketplace

Marketing a year-round programme

Many shows, one audience. Keep every buyer in one contact list and bring them back for the next date.

Segments by past purchases and event interests
Automated welcome, winback and upsell emails
Billetto Advertising on the shows that need a push
Trackable links for each channel and partner

Audience features →

How a new season launches

Past buyers who liked similar shows get an email with an early-bird offer before general sale. When the season goes public, Billetto Advertising adds reach on Google, Meta and Billetto, and the channel report shows which posts and partners are selling.

Marketing a festival on-sale

Build momentum from the first announcement to the final release.

Early-bird and timed price releases that switch automatically
Promo codes and private links for last year’s guests
Group buying discounts for friends who book together
SMS teasers before each release

Offer features →

How a festival on-sale runs

Last year’s guests get a private early-bird link by email and SMS. General sale opens with Billetto Advertising switched on, group discounts encourage bigger orders, and smart links show which artists, partners and posts are driving tickets.

Marketing for museums and attractions

Fill time slots, sell memberships and keep visitors coming back.

Offers for members, families and newsletter subscribers
Audience maps that show where visitors come from
Ads on the marketplace where people book experiences
Emails that invite visitors back for the next exhibition

Channel features →

How a new exhibition is promoted

Members get first access through a code, local audiences are reached through Billetto Advertising, and visitors who booked earlier exhibitions receive an invitation by email. Reports show which channels filled each weekend.

Marketing for promoters and agencies

Many events and many people selling them, with clear tracking for each.

Promoter links and promo codes with sales tracked to each
Real-time sales tracking for promoters
Partner access to live sales without sensitive details
Billetto Advertising, paid only from tickets it sells

Team and promoter features →

How a tour on-sale is marketed

Each date gets its own links for promoters, partners and channels, so you can see in real time who is driving sales. Billetto Advertising supports the dates that need it, and every buyer is saved to your contacts for the next tour.

Marketing conferences and trade shows

Drive registrations from partners, sponsors and your own lists.

Early-bird rates that end automatically
Private codes and links for partners and sponsors
Email campaigns to past attendees and segments
Tracking with Google Analytics 4 and Meta Pixel

Campaign features →

How registration is promoted

Registration opens with an early-bird rate and a private code for each partner. Email campaigns go to past attendees, links in partner newsletters are tracked separately, and the dashboard shows which sources bring in delegates.

Marketing for associations and institutions

Many departments, one audience to build on.

Member offers behind a code
Newsletters and SMS to members and past guests
Segments for each department’s audience
Free and paid events promoted from one account

Billetto for organisations →

How a programme is promoted

Each department publishes its events from the same account. Members receive a monthly email with their member offers, public events reach new audiences on the marketplace, and everyone who books joins the same contact list.

GETTING STARTED

Launch your first campaign in four steps

Here’s how most marketers get started on Billetto.

BUILD A STRONG EVENT PAGE

Add images, video and clear copy to your event page. It is what buyers see, and it is what Billetto uses to build your ad creatives.

SET UP TRACKING

Create a trackable link for each channel and partner, and connect your Google Analytics 4 and Meta Pixel.

LAUNCH YOUR CAMPAIGNS

Switch on Billetto Advertising with a ticket limit, schedule your emails and SMS, and plan your offers.

MEASURE AND REPEAT

See which channels and offers sold tickets, then reuse the audience and what worked for your next event.

PRICING

Marketing tools priced on results

You don’t need a separate ad budget or a monthly subscription to market your events on Billetto.

It’s free to get started, with no setup fee and no subscription. Billetto earns a small fee per ticket, which can be added on top of the ticket price or included in it.

See pricing →

Looking for something specific? See festival ticketing, concert ticketing, ticketing for organisations and enterprise ticketing.

Pay-per-sale advertising

Billetto Advertising is paid from the tickets the campaigns sell. No sales, no marketing cost.

Growth plan support

Organisations selling more than 1,000 tickets a year can get custom pricing and their own Customer Success Manager to help plan sales and campaigns.

No setup fee or subscription

Nothing up front: Billetto’s fee is charged per ticket.

EVENT MARKETING FAQ

Questions from event marketers, answered

Answers for marketers at venues, festivals, promoters and organisations. Question not covered here? Talk to our team.

What is event marketing software?

Event marketing software helps you promote events and sell tickets: advertising, email and SMS, offers and promo codes, audience data and tracking. On Billetto these tools sit in the same account as your ticket sales, so every campaign can be measured in tickets sold.

How does Billetto Advertising work?

You activate it on an event and set a ticket limit. Billetto builds ad creatives from your event page and runs campaigns across Google, Meta, Billetto and email newsletters. You only pay for tickets sold through the campaigns. More on the Billetto Advertising page.

How much does Billetto Advertising cost?

There is no upfront ad spend. You pay only for tickets the campaigns sell, and if there are no sales, you don’t pay for the marketing. See the pricing page for today’s rates.

Can I see which channel sold each ticket?

Yes. Create a trackable link for each channel, partner or post and follow ticket sales, link clicks and conversions per campaign in real-time dashboards. More on the campaigns page.

Can I connect Google Analytics and the Meta Pixel?

Yes. Billetto integrates with Google Analytics 4 and the Meta Pixel, so your own reporting and ad audiences stay complete.

Can I send email and SMS campaigns from Billetto?

Yes. Build branded emails in a drag-and-drop editor, send SMS campaigns, and use ready-made welcome, winback and upsell automations. Reports show open rates, clicks and sales. More on the email page.

Who owns the audience data?

You do. Followers, ticket buyers and orders are saved as your contacts and kept in line with GDPR, so you can invite the same people to your next event.

Can I create early-bird prices, promo codes and group discounts?

Yes. Schedule time-based prices such as early-bird and last-minute rates, create promo codes and private links, and offer group buying discounts that grow with the number of tickets in an order. More on the offers page.

Can promoters and partners get their own links?

Yes. Promoters get their own ticket links and promo codes with sales tracked to each, and partners can follow live sales without seeing sensitive details. More on the team page.

Do I need marketing experience to use these tools?

No. Billetto Advertising is built to help you sell more tickets without needing digital marketing expertise, and the email and SMS tools include templates, ready-made automations and AI-assisted copy.

Event marketing tools for marketers who need to sell out

One marketing toolkit, from first announcement to sold out

Advertising you only pay for when it sells tickets

Turn on campaigns from the event page

Every channel in one switch

Pay from results, not budgets

Proven across thousands of events

Results in your account

Ads built from your event page, ready for every channel

Ad previews

Switch it on and your ads go live across every channel

Billetto Advertising

Recent activity

Every ticket, traced back to the channel that sold it

Billetto Advertising

Channels

You only pay when Advertising sells tickets

Event settlement

Tickets sold

Billetto Advertising

See which channel sold every ticket

Turn every buyer and follower into an audience you own

Email and SMS campaigns, built where your buyers already are

Everything else a campaign needs

Offers and promo codes

Channels and publishers

Automations

Creatives and copy

Release the right offer to the right people at the right time

Give your marketing team, promoters and partners their own access

Your data, your stack, and people who know events

Data that stays yours

Help when you need it

Marketing that shows up in ticket sales

Marketing a year-round programme

How a new season launches

Marketing a festival on-sale

How a festival on-sale runs

Marketing for museums and attractions

How a new exhibition is promoted

Marketing for promoters and agencies

How a tour on-sale is marketed

Marketing conferences and trade shows

How registration is promoted

Marketing for associations and institutions

How a programme is promoted

Launch your first campaign in four steps

Marketing tools priced on results

Pay-per-sale advertising

Growth plan support

No setup fee or subscription

Questions from event marketers, answered

Sell out your next event