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Ticketing for Irish theatre, from preview night to the last bow
For producing companies, touring shows, amateur drama societies and musicals all over Ireland. Sell allocated seats from a seating chart you build yourself, offer memberships and season passes, and have the audience in their seats before the lights go down.
All your show needs, from the day booking opens to the curtain call
A theatre depends on allocated seats, long runs and an audience that keeps coming back year after year. With Billetto, your seating chart, tickets, members, marketing and front of house are all managed in the same place.TAKE A LOOK
Your programme, as you’d manage it in Billetto
PERFORMANCESEach night of the run
All your performances in one calendar
Preview nights, the opening, evening shows and weekend matinées. Each performance is created with a capacity of its own, so you can watch the house fill night by night and know straight away when one is full.
- Afternoon and evening shows on one date, with separate capacities
- Up-to-the-minute ticket numbers across the entire run
- Release the next batch of dates in a few minutes
Events
Sample dataSEATING CHARTS
Map the auditorium a single time, sell it every night
Lay out the stalls, circle and balcony of your venue and attach the seating chart to whichever performance, booking or membership you like. It works the same for a 60-seat black box as for a theatre over several floors.
- Stalls, circle and balcony set up as sections and floors
- Zones for unreserved or standing areas
- Reseat someone directly from their booking
TICKETSTicket types and discount codes
Set the price for each part of the auditorium
Standard, premium, concession and preview prices on one performance, with discount codes for schools, groups, partner venues and the friends and family of the cast.
- Price, quantity and release time set per ticket type
- Capped discount codes for schools, groups and partners
- Member tickets that nobody else can book
Tickets
Sample dataEvent: The Weaver’s Return: evening show
Ticket typesPrice
Your booking
MEMBERSHIPS AND SEASON PASSES
Make your loyal audience members
Offer a Friends membership renewing yearly or monthly, or a season pass covering a set run of shows. Attach performances so members are admitted automatically, or give them access to member tickets.
- Memberships billed yearly, monthly or once, with automatic card renewal
- Season passes running between set start and end dates
- At the door, members scan the QR code on their membership
ADD-ONS AND GIFT CARDS
Sell the full evening, not only a seat
Put a pre-show meal, interval drinks, parking and merch next to the ticket. Add-ons can belong to one show, or be created once for the account with stock shared across the whole season.
- Add-ons per event or per account, drawing on shared stock
- See at a glance how many of each add-on are sold and left
- Gift cards and memberships from the very same account
MARKETPLACEBe seen on Billetto
Reach people deciding what to see this weekend
Your public performances show up on the Billetto marketplace in a Theatre category of their own, within Performing & Visual Arts. Anyone browsing for a night out sees your show beside everything else that’s on in town.
- Public shows listed under Theatre on Billetto
- A shareable event page for each production
- Buyers and followers turn into contacts for next time
Billetto marketplace
Sample dataThe Weaver’s Return
Shandon Lane Theatre, Cork
Tue 7.30pm
Saltwater Ballroom: the musical
Rathmore Stage, Dublin
Thu 7pm
The Hare Who Lost Her Hat
Little Willow Theatre, Limerick
Sat 11am
She Stoops to Conquer
Claddagh Studio, Galway
Sat 2.30pm
Low Tide at Inch
Shandon Lane Theatre, Cork
Sat 7.30pm
Read-through: three new Irish plays
Bridge Loft Studio, Waterford
Sun 4pm
ADVERTISINGBilletto Advertising
Advertising you pay for only when a seat sells
Activate Billetto Advertising on a show and Billetto turns your event page into ads that run on Google, Meta, Billetto and the Billetto newsletters. Clicks, orders and takings for each performance are all visible in your account.
- The only cost is for tickets sold through Billetto Advertising
- Organisers sell around 20% more tickets on average
- Per-performance clicks, orders, conversion rate and takings
Billetto Advertising overview
ⓘ InfoSample dataAd results per event
Latest activity
AUDIENCESGet to know your audience
Find out who fills your seats
Buyers, members and followers are all added to Audiences as contacts. Check how many people you can reach, how much they spend and which age groups come most, then save a segment to invite to the next show.
- Contacts added automatically from bookings and followers
- Age, gender and average spend side by side
- Filter on permission to inform before a campaign goes out
Audiences
Sample dataTop age groups
EMAIL AND SMSStay in touch
Sell the final few seats by email or text
Email a newsletter the day a new season launches, or text people when there are a handful of seats left for tonight. Pick who it goes to, write it, then watch the opens, clicks and ticket sales come in.
- Season-launch newsletters to previous audiences
- Same-day texts about late availability or changes
- Every campaign shows its opens, clicks and tickets sold
Email and SMS
Sample dataAUTOMATIONSSet and forget
Automatic emails for each performance, hands-free
Build emails once and pick the moment in the event lifecycle when each goes out: a welcome when someone books, a reminder 24 hours ahead and a follow-up the next morning. The same emails work for every show in the season.
- New bookers get a welcome email with directions and timings
- Pre-show reminders, plus updates if plans change
- After-show emails with a survey or what’s on next
Automations
Sample dataON THE DOORAdmissions on show night
Everybody seated before the lights go down
Scan tickets in the Billetto app as people come through the door, sell returns and walk-ins at the box office, and tick off reviewers and complimentary guests. Tickets from online, the box office and comps all count against one house total, so the headcount is always accurate.
- Multiple ushers scanning together on different devices
- Box office sales on Billetto POS drawing on the online allocation
- Guest lists and complimentary tickets for reviewers, cast and crew
Check-in
Sample dataWho’s arrivedLive
Organisers and theatres all over Europe sell their tickets through Billetto
Billetto at a glance
- 160,000+ organiser accounts have sold tickets through Billetto
- 10M+ tickets sold on Billetto
- 14 European markets, Ireland among them
Support whenever you need it
- Customer Success Manager: included on the Growth plan for organisations that sell over 1,000 tickets a year
- Support team: real people on email and phone, Monday to Friday
- Billetto Advertising: ad campaigns made from your event page, costing only per ticket sold
- Producing theatres
- Touring productions
- Amateur & community
- Musicals
- Children’s & family
- Venues & arts centres
One account for the full programme
New plays, revivals, musicals and studio pieces through the year, every performance managed together.
- A seating chart for each of your auditoriums
- Auto-renewing Friends schemes plus season passes
- Orders, takings and fees for the full season in one back office
Launching a season
The programme is announced in one go. Friends are first in line with members-only tickets, everybody who opted in to marketing gets a newsletter 24 hours later, and the opening week of the main-stage production is nearly full by the first preview.
Tour the country, one venue at a time
From Dublin to Sligo to Dingle, every stop gets a dedicated event page and you see the whole tour at a glance.
- A separate event per venue, with its own seating chart and ticket types
- Billetto Advertising on the stops that are selling slowly
- Takings and ticket sales for each date side by side
Filling a tour
The whole tour is released on the same day. Followers of the company get a discount code, and Billetto Advertising is turned on for the venues that lag behind, costing nothing unless it sells a ticket.
Made easy for amateur drama groups
All an amateur drama society or community group needs, and nothing to pay each month.
- No subscription and no setup charge, only a small per-ticket fee
- Volunteers scan with an event key instead of your password
- A contact list built from each show, ready to invite to the next
Selling a community show
Booking opens six weeks out and the show appears in the Theatre category on Billetto. When the night comes, the volunteers on the door check tickets on their own phones with an event key.
Big shows, long runs
Weeks of performances on sale, priced differently for each part of the auditorium.
- A ticket type per seating area, each with its own price and quantity
- Interval drinks and merch offered as add-ons at checkout
- Email and text campaigns for the slower nights mid-week
Filling a Tuesday
Weeknights are slower than Fridays and Saturdays, so previous customers receive a discount code for that night by email, and on the day itself a text lets them know only a handful of circle seats remain.
Simple for parents and teachers
Family tickets, school bookings and matinées, all for one show.
- Child, adult and family prices for one and the same performance
- Capped discount codes for schools and groups
- Automated reminder emails with directions and timings
Running a family show
Parents book Saturday and Sunday matinées online, and schools use their own discount code for the weekday shows. An automated email goes out the day before so everyone knows when the doors open.
Theatre within a wider programme
Programme drama, dance and spoken word next to gigs, comedy and film in the same arts centre.
- Checkout built into your venue’s website
- Billetto POS at the box office, drawing on the online allocation
- Payout reports that make reconciliation easy for your accounts team
Selling from the venue website
Booking happens right on the arts centre’s site, with the checkout embedded so nobody has to leave. People who turn up on the night pay by card at the box office using Billetto POS, from the very same allocation as online.
Four steps to put your next show on sale
The route most theatres take.Clear pricing based on the tickets you sell
You won’t pay Billetto a subscription or a setup charge.
Signing up costs nothing. Billetto takes a small fee on each ticket, either passed on to the buyer on top of the price or absorbed into it.
Selling something different? Have a look at ticketing for concerts, comedy, festivals and organisations.
Zero setup costs, zero subscription
No upfront payment. The Billetto fee applies to each ticket instead.
Ads charged per ticket
Billetto Advertising costs you only for the tickets those ads sell.
Growth plan
If you sell over 1,000 tickets a year, you can get tailored pricing and a Customer Success Manager of your own.
What theatres want to know
Common questions about selling theatre tickets through Billetto. Didn’t find your answer? Get in touch with our team.
It does. Build your venue out of sections, floors and zones and attach the seating chart to events, bookings or memberships. Need to move someone? Change their seat directly in the order.
They can. Every performance is created separately with its own capacity, ticket types and check-in, which means sales are tracked performance by performance.
It is. Price, quantity and release time can be set per ticket type. Member tickets are reserved for members, who unlock them by signing in or typing in the barcode from their membership.
You can. A membership renews on the member’s card each year or each month, or it is sold once with set start and end dates, which works well as a season pass. Attach performances so members are admitted automatically, or give them access to member tickets. Find out more about memberships.
All covered. Food, drinks, parking and merch can be added as add-ons next to the ticket, on a single event or pooled across the whole account. Gift cards and memberships are sold from that same account.
Every public event is listed on Billetto. Theatre is a category of its own within Performing & Visual Arts, so anybody browsing for a show can come across yours.
Using your event page, Billetto produces ads and runs them across Google, Meta, Billetto itself and the Billetto newsletters. The cost only applies to tickets the ads actually sell, and clicks, orders and takings are reported per performance. Find out more about Billetto Advertising.
Yes. With Billetto POS you accept card payments in the venue, drawing on the same allocation as your online sales. Memberships can also be sold face to face on POS.
The Billetto scanner app checks each ticket, manages guest lists and complimentary tickets and shows who has arrived as it happens. Multiple staff can scan simultaneously on different devices, and members of attached events simply scan the QR code on their membership.
You won’t pay a subscription or a setup charge. Billetto takes a small fee on each ticket, either passed on to the buyer on top of the price or absorbed into it. Membership income is paid out separately every month. View pricing.