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BILLETTO FOR CONCERTS

Manage end-to-end ticket sales, embed checkout on your own website and understand your audience with analytics built for independent promoters, venues, artists and event series across Ireland.

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WHY PROMOTERS CHOOSE BILLETTO

Built for the way concerts actually go on sale

Four things decide whether an on-sale runs smoothly — how fast you can launch, how the door holds up, whether the calendar stays under control, and what you can see while tickets move.
ticket + lightning bolt
LAUNCH CONCERT TICKET SALES FASTER
Create your event, add presales, ticket tiers and promo codes, and put tickets on sale without a lengthy setup process.
ticket + checkmark badge
SMOOTHER CONCERT ENTRY
Scan tickets, manage guest lists and monitor arrivals in real time, helping your team keep queues short and fans moving.
venue building + music note
BUILT FOR CONCERT PROMOTERS & MUSIC VENUES
Run one gig or a full calendar of shows while keeping ticket sales, promotion, audience data and door operations connected.
price tag + mini trend chart
CLEAR PRICING & REAL-TIME TICKET SALES DATA
See fees clearly and follow concert ticket sales as they happen, giving your team greater visibility throughout the on-sale.
Band performing on stage to a packed venue

Sell concert tickets at the door

Use Billetto POS to accept card payments for last-minute ticket purchases and keep every onsite order connected to the same concert.

Scan concert tickets and monitor arrivals

Use the Billetto scanning app to validate tickets, manage guest lists and follow arrivals as fans enter the venue.

Sync online and door ticket availability

Online and onsite sales use the same ticket availability, giving your team an up-to-date view of what remains on sale.

Track online and onsite ticket sales together

View orders, revenue and concert ticket sales in one back office before, during and after the show.
BY THE NUMBERS

Concert organisers across Ireland already sell on Billetto

Fan dancing in the crowd at a live concert
Trusted by promoters, venues and artists across 14 European markets
ORGANISERS ON BILLETTO
160,000+
Event organisers have sold tickets with Billetto
2M+
Tickets sold through Billetto every year

WATCH HOW IT WORKS

From announcement to encore: a gig run through Billetto

TOUR SCHEDULEEach stop on the tour

Run every night of a nationwide tour from a single login

A tour round the country, a once-off show or a series of afternoon recitals. Each night is set up as a separate event with a capacity of its own, so you can watch every venue fill and know straight away when one hits sold out.

  • A separate event for every night, with its own venue and capacity limit
  • Up-to-the-minute sales figures for each stop on the tour
  • Add extra nights and have them selling within minutes
See online ticketing

SEATING PLANS

Standing at the front, seats upstairs, all within one event

Map out your venue one time, including the standing area, the upper level and any boxes, and reuse that plan for each gig you host there. It works just as well for a standing-only room, an all-seater hall or a church spread over a few levels.

  • Blocks and levels for the ground floor, upper level and boxes
  • Standing zones alongside allocated seating
  • Swap a customer to a different seat from within their booking
See seating options

TICKETINGStaged releases, early birds and discount codes

Release your tickets in stages

Line up an early bird release, standard tickets, VIP and a fan club presale for one gig, with each one going live at a time you choose. Hand out discount codes to sponsors, media and the opening act, and limit how many times every code can be redeemed.

  • Set a price, allocation and on-sale time for every ticket option
  • Discount codes with redemption limits for sponsors and campaigns
  • Presales locked to your fan club members
See special offers

ADD-ONS AND GIFT VOUCHERS

Let fans add extras when they book

Put a pre-gig dinner, a VIP bar pass, car parking or the tour T-shirt in front of fans as they book. Set up an add-on for a single gig, or build it once at account level so every night of the tour draws from one shared stock. Gift vouchers can be bought straight from your event pages and organiser profile.

  • Add-ons for one gig, or shared stock across your whole account
  • See what has gone and what is left for each add-on
  • Gift vouchers for anyone treating a friend to a gig
See experiences

MARKETPLACEGet discovered on Billetto

Show up when people are hunting for something to see this week

Any public gig is listed on the Billetto marketplace under Music, among genres such as indie, rock, jazz and classical. Anyone scrolling for something to see near them comes across your show next to everything else on in town.

  • Public gigs show up under Music on Billetto
  • A shareable event page for each night
  • Anyone who follows you or books becomes a contact for next time

ADSBilletto Advertising

Advertising you pay for only once a ticket is sold

Turn on Billetto Advertising for a gig and Billetto creates the ads from your event page, then runs them across Google, Meta, Spotify, Billetto and the Billetto newsletters. Clicks, bookings and takings are tracked for each night of the tour.

  • The only cost is for tickets that Billetto Advertising sells
  • On average, organisers sell roughly 20% more tickets
  • Clicks, bookings, conversion rate and takings per night
See Billetto Advertising

EMAIL & SMSTalk to your audience

Spread the word about the tour, then shift the final tickets by email or SMS

Email your list as soon as extra nights are confirmed, or fire off a short SMS when there are only a handful of tickets left for tonight. Choose who to target, write your message and track opens, clicks and tickets bought.

  • Tell past attendees first when new gigs go up
  • SMS for late tickets and same-day updates
  • Opens, clicks and ticket sales for each campaign
See email marketing

ENTRYOn the door

Have the venue full before the opening act goes on

Use the Billetto app to scan at each entrance, tick off your guests and watch admissions as they happen, so you always know how busy the venue is while people are still arriving.

  • Multiple people scanning together, each on their own device
  • Door staff scan using event keys, not your own login
  • Guest lists covering musicians, crew, media and plus-ones
See check-in
WHAT YOU GET

Everything a concert on-sale needs

  • Presales, ticket tiers and drops — run early-bird, VIP, general admission and timed drop sales, each with its own release time
  • Promo codes and guest lists — discounts for partners and press, comps for the band and the crew
  • Seating charts — reserved seating and standing areas on the same event
  • Embedded checkout — sell from your own site without sending fans somewhere else
  • Multi-event checkout — fans can combine tickets from up to five events from the same organiser and complete everything in one purchase
  • Members-only tickets — create tickets and special member pricing that everyone can see, but only fans with the relevant active membership can unlock and buy
  • Door sales with Billetto POS — take card payments on the night, on the same ticket allocation as online
  • Scanning and live arrivals — validate tickets and watch the room fill in real time
  • One back office — orders, revenue and fees across every show in your calendar
  • Payouts and reporting — clear fees and figures your finance team can reconcile
CONCERT TICKETING FAQ

Questions promoters ask before they move

The questions promoters, venues and artists ask most often before they move a concert onto Billetto. If yours isn’t here, book a meeting and ask us directly.

How quickly can I put a concert on sale?

Minutes, not days. Create the event, set your ticket types and prices, publish the page and start taking bookings. Presales, tiers, merchandising, drop sales and promo codes can all be configured before the public on-sale opens, so the announcement and the sale can happen the same day.

Can I run presales, early-bird tiers and promo codes?

Yes. Each ticket type can have its own price, quantity and release time, so an early-bird allocation, a members-only presale and general admission can sit on the same event and open in sequence. Promo codes work across any tier, with limits on how many times each one can be used.

Can I sell tickets on the door as well as online?

Yes. Billetto POS takes card payments at the venue and draws on the same ticket allocation as online sales, so the last ten tickets cannot be sold twice. Door orders land in the same back office as everything else.

How does entry work on the night?

The Billetto scanning app validates tickets at the door, handles guest lists and comps, and shows arrivals in real time so you can see how full the room is while doors are still open. Several people can scan at once on separate devices.

Can I sell tickets from my own website?

Yes. Checkout can be embedded directly on your own site, so fans book without being sent somewhere else, and the sale still runs through the same event, the same allocation and the same reporting.

When do I get paid?

Payouts are made to your nominated account, with fees and order detail visible in the back office before, during and after the show. For recurring programmes and multi-show runs, revenue across the whole calendar is reported in one place rather than event by event.

Everything you need to sell out the gig

From the on-sale announcement to the last scan at the door — run the whole show on Billetto.
Go on sale in minutes · No monthly fee · No setup cost