BILLETTO FOR CONCERTS




































Built for the way concerts actually go on sale
Four things decide whether an on-sale runs smoothly — how fast you can launch, how the door holds up, whether the calendar stays under control, and what you can see while tickets move.




Sell concert tickets at the door
Scan concert tickets and monitor arrivals
Sync online and door ticket availability
Track online and onsite ticket sales together
Concert organisers across Ireland already sell on Billetto
WATCH HOW IT WORKS
From announcement to encore: a gig run through Billetto
TOUR SCHEDULEEach stop on the tour
Run every night of a nationwide tour from a single login
A tour round the country, a once-off show or a series of afternoon recitals. Each night is set up as a separate event with a capacity of its own, so you can watch every venue fill and know straight away when one hits sold out.
- A separate event for every night, with its own venue and capacity limit
- Up-to-the-minute sales figures for each stop on the tour
- Add extra nights and have them selling within minutes
Events
Sample dataSEATING PLANS
Standing at the front, seats upstairs, all within one event
Map out your venue one time, including the standing area, the upper level and any boxes, and reuse that plan for each gig you host there. It works just as well for a standing-only room, an all-seater hall or a church spread over a few levels.
- Blocks and levels for the ground floor, upper level and boxes
- Standing zones alongside allocated seating
- Swap a customer to a different seat from within their booking
TICKETINGStaged releases, early birds and discount codes
Release your tickets in stages
Line up an early bird release, standard tickets, VIP and a fan club presale for one gig, with each one going live at a time you choose. Hand out discount codes to sponsors, media and the opening act, and limit how many times every code can be redeemed.
- Set a price, allocation and on-sale time for every ticket option
- Discount codes with redemption limits for sponsors and campaigns
- Presales locked to your fan club members
Tickets
Sample dataGig: Gannet Season: Cork
Ticket optionsCost
Your booking
ADD-ONS AND GIFT VOUCHERS
Let fans add extras when they book
Put a pre-gig dinner, a VIP bar pass, car parking or the tour T-shirt in front of fans as they book. Set up an add-on for a single gig, or build it once at account level so every night of the tour draws from one shared stock. Gift vouchers can be bought straight from your event pages and organiser profile.
- Add-ons for one gig, or shared stock across your whole account
- See what has gone and what is left for each add-on
- Gift vouchers for anyone treating a friend to a gig
MARKETPLACEGet discovered on Billetto
Show up when people are hunting for something to see this week
Any public gig is listed on the Billetto marketplace under Music, among genres such as indie, rock, jazz and classical. Anyone scrolling for something to see near them comes across your show next to everything else on in town.
- Public gigs show up under Music on Billetto
- A shareable event page for each night
- Anyone who follows you or books becomes a contact for next time
Billetto marketplace
Sample dataGannet Season
The Millrace Rooms, Cork
Thu 19:00
Half Light Quartet
Kittiwake Loft, Limerick
Fri 21:30
Corrib Chamber Players
St Corran’s Church, Kilkenny
Sun 15:00
Bog Cotton
Marram Hall, Galway
Fri 20:00
Neon Currach
The Larchfield Ballroom, Dublin
Sat 19:30
Saltwind Static
The Quayside Shed, Waterford
Sat 20:30
ADSBilletto Advertising
Advertising you pay for only once a ticket is sold
Turn on Billetto Advertising for a gig and Billetto creates the ads from your event page, then runs them across Google, Meta, Spotify, Billetto and the Billetto newsletters. Clicks, bookings and takings are tracked for each night of the tour.
- The only cost is for tickets that Billetto Advertising sells
- On average, organisers sell roughly 20% more tickets
- Clicks, bookings, conversion rate and takings per night
Billetto Advertising overview
ⓘ DetailsSample dataAd results per event
Latest activity
EMAIL & SMSTalk to your audience
Spread the word about the tour, then shift the final tickets by email or SMS
Email your list as soon as extra nights are confirmed, or fire off a short SMS when there are only a handful of tickets left for tonight. Choose who to target, write your message and track opens, clicks and tickets bought.
- Tell past attendees first when new gigs go up
- SMS for late tickets and same-day updates
- Opens, clicks and ticket sales for each campaign
Email and SMS
Sample dataENTRYOn the door
Have the venue full before the opening act goes on
Use the Billetto app to scan at each entrance, tick off your guests and watch admissions as they happen, so you always know how busy the venue is while people are still arriving.
- Multiple people scanning together, each on their own device
- Door staff scan using event keys, not your own login
- Guest lists covering musicians, crew, media and plus-ones
Check-in
Sample dataWho’s inLive
Everything a concert on-sale needs
- Presales, ticket tiers and drops — run early-bird, VIP, general admission and timed drop sales, each with its own release time
- Promo codes and guest lists — discounts for partners and press, comps for the band and the crew
- Seating charts — reserved seating and standing areas on the same event
- Embedded checkout — sell from your own site without sending fans somewhere else
- Multi-event checkout — fans can combine tickets from up to five events from the same organiser and complete everything in one purchase
- Members-only tickets — create tickets and special member pricing that everyone can see, but only fans with the relevant active membership can unlock and buy
- Door sales with Billetto POS — take card payments on the night, on the same ticket allocation as online
- Scanning and live arrivals — validate tickets and watch the room fill in real time
- One back office — orders, revenue and fees across every show in your calendar
- Payouts and reporting — clear fees and figures your finance team can reconcile
Questions promoters ask before they move
The questions promoters, venues and artists ask most often before they move a concert onto Billetto. If yours isn’t here, book a meeting and ask us directly.
Minutes, not days. Create the event, set your ticket types and prices, publish the page and start taking bookings. Presales, tiers, merchandising, drop sales and promo codes can all be configured before the public on-sale opens, so the announcement and the sale can happen the same day.
Yes. Each ticket type can have its own price, quantity and release time, so an early-bird allocation, a members-only presale and general admission can sit on the same event and open in sequence. Promo codes work across any tier, with limits on how many times each one can be used.
Yes. Billetto POS takes card payments at the venue and draws on the same ticket allocation as online sales, so the last ten tickets cannot be sold twice. Door orders land in the same back office as everything else.
The Billetto scanning app validates tickets at the door, handles guest lists and comps, and shows arrivals in real time so you can see how full the room is while doors are still open. Several people can scan at once on separate devices.
Yes. Checkout can be embedded directly on your own site, so fans book without being sent somewhere else, and the sale still runs through the same event, the same allocation and the same reporting.
Payouts are made to your nominated account, with fees and order detail visible in the back office before, during and after the show. For recurring programmes and multi-show runs, revenue across the whole calendar is reported in one place rather than event by event.
Denmark