BILLETTO FOR CONCERTS




































Built for the way concerts actually go on sale
Four things decide whether an on-sale runs smoothly — how fast you can launch, how the door holds up, whether the calendar stays under control, and what you can see while tickets move.




Sell concert tickets at the door
Scan concert tickets and monitor arrivals
Sync online and door ticket availability
Track online and onsite ticket sales together
Concert organisers already sell on Billetto
SEE IT IN ACTION
Your next on-sale, the way it looks in Billetto
TOUR DATESEvery date on the tour
Put a whole tour on sale from one account
Headline tours, one-off gigs and a run of lunchtime recitals. Give every date its own event with its own capacity, follow how each room is filling and see the moment a show sells out.
- One event per date, each with its own venue and capacity
- Live ticket counts for every date on the tour
- Announce new dates and put them on sale in minutes
Events
Example dataSEATING CHARTS
Standing floor and seated balcony, on the same event
Draw your venue once with its floor, balcony and boxes, then connect the seating chart to every concert you put on there. A standing room, a seated concert hall or a church on several levels works the same way.
- Sections and floors for stalls, balcony and boxes
- Zones for the standing floor next to reserved seats
- Change a fan's seat straight from the order
TICKETSTicket tiers, early bird and promo codes
Plan your on-sale tier by tier
Early bird, general admission, VIP and a members presale on the same concert, each opening at its own release time. Add promo codes for partners, press and the support act, with a cap on how often each one can be used.
- Each ticket type has its own price, quantity and release time
- Promo codes with usage caps for partners and promotions
- Members-only presales that only your members can unlock
Tickets
Example dataEvent: The Lantern Kites: Leeds
Ticket typesPrice
Your order
ADD-ONS AND GIFT CARDS
Sell the merch and the upgrade with the ticket
Offer pre-show food, VIP bar upgrades, parking and tour T-shirts next to the ticket. Make an add-on for one concert, or create it at account level and share the stock across every date on the tour. Gift cards are sold from your event pages and profile.
- Event-specific or account-level add-ons with shared stock
- Sold and remaining quantity for every add-on at a glance
- Gift cards for fans who want to give a night out
MARKETPLACEDiscovery on Billetto
Get found by fans looking for a gig this week
Public concerts appear on the Billetto marketplace in the Music category, next to genres from indie and rock to jazz and classical. People browsing for live music find your show alongside the rest of the city's listings.
- Public concerts listed in the Music category on Billetto
- Every date gets its own event page, ready to share
- Followers and buyers become contacts you can reach again
Billetto marketplace
Example dataThe Lantern Kites
The Copper Kettle Rooms, Leeds
Thu 19:00
Blue Hour Quartet
The Wren Rooms, Manchester
Fri 21:30
Harbourside Chamber Orchestra
St Aldric’s Church, York
Sat 15:00
Hollow Pines
Larkspur Hall, Bristol
Sat 19:30
Neon Orchard
Saltmarsh Ballroom, Glasgow
Sat 20:00
Static Harbour
The Engine Shed, Cardiff
Sun 19:30
ADVERTISINGBilletto Advertising
Ads that only cost you when they sell a ticket
Switch on Billetto Advertising for a concert and Billetto builds the ads from your event page and publishes them on Google, Meta, Spotify, Billetto and its newsletters. You follow clicks, orders and revenue for every date on the tour.
- You only pay for tickets sold through Billetto Advertising
- Organisers sell around 20% more tickets on average
- Clicks, orders, conversion and revenue for every date
Billetto Advertising account overview
ⓘ InfoExample dataAdvertising event statistics
Recent activity
EMAIL AND SMSReach your fans
Announce the tour and sell the last tickets by email or text
Send a newsletter when new dates are announced, or a quick SMS when tonight's show has a few tickets left. Pick a segment, write the message and follow opens, clicks and tickets sold.
- Announcements to fans who came to your last shows
- SMS for last-minute tickets and changes on the day
- Opens, clicks and ticket sales reported per send
E-mails and SMS
Example dataCHECK-INCheck-in on the night
Get the crowd in before the support act starts
Scan tickets with the Billetto app at every door, check in the guest list and follow arrivals live, so you know how full the room is while doors are still open.
- Several staff can scan at once on separate devices
- Event keys let door staff scan without your login
- Guest lists for the band, crew, press and plus-ones
Check-in
Example dataArrivalsLive
Everything a concert on-sale needs
- Presales, ticket tiers and drops — run early-bird, VIP, general admission and timed drop sales, each with its own release time
- Promo codes and guest lists — discounts for partners and press, comps for the band and the crew
- Seating charts — reserved seating and standing areas on the same event
- Embedded checkout — sell from your own site without sending fans somewhere else
- Multi-event checkout — fans can combine tickets from up to five events from the same organiser and complete everything in one purchase
- Members-only tickets — create tickets and special member pricing that everyone can see, but only fans with the relevant active membership can unlock and buy
- Door sales with Billetto POS — take card payments on the night, on the same ticket allocation as online
- Scanning and live arrivals — validate tickets and watch the room fill in real time
- One back office — orders, revenue and fees across every show in your calendar
- Payouts and reporting — clear fees and figures your finance team can reconcile
Running other events too? See festival ticketing, party ticketing or seminar ticketing, or explore all Billetto solutions.
Questions promoters ask before they move
The questions promoters, venues and artists ask most often before they move a concert onto Billetto. If yours isn’t here, book a meeting and ask us directly.
Minutes, not days. Create the event, set your ticket types and prices, publish the page and start taking bookings. Presales, tiers, merchandising, drop sales and promo codes can all be configured before the public on-sale opens, so the announcement and the sale can happen the same day.
Yes. Each ticket type can have its own price, quantity and release time, so an early-bird allocation, a members-only presale and general admission can sit on the same event and open in sequence. Promo codes work across any tier, with limits on how many times each one can be used.
Yes. Billetto POS takes card payments at the venue and draws on the same ticket allocation as online sales, so the last ten tickets cannot be sold twice. Door orders land in the same back office as everything else.
The Billetto scanning app validates tickets at the door, handles guest lists and comps, and shows arrivals in real time so you can see how full the room is while doors are still open. Several people can scan at once on separate devices.
Yes. Checkout can be embedded directly on your own site, so fans book without being sent somewhere else, and the sale still runs through the same event, the same allocation and the same reporting.
Payouts are made to your nominated account, with fees and order detail visible in the back office before, during and after the show. For recurring programmes and multi-show runs, revenue across the whole calendar is reported in one place rather than event by event.
Denmark