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BILLETTO FOR CONCERTS

Manage end-to-end ticket sales, embed checkout on your own website and understand your audience with analytics built for independent promoters, venues, artists and event series.

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WHY PROMOTERS CHOOSE BILLETTO

Built for the way concerts actually go on sale

Four things decide whether an on-sale runs smoothly — how fast you can launch, how the door holds up, whether the calendar stays under control, and what you can see while tickets move.
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LAUNCH CONCERT TICKET SALES FASTER
Create your event, add presales, ticket tiers and promo codes, and put tickets on sale without a lengthy setup process.
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SMOOTHER CONCERT ENTRY
Scan tickets, manage guest lists and monitor arrivals in real time, helping your team keep queues short and fans moving.
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BUILT FOR CONCERT PROMOTERS & MUSIC VENUES
Run one gig or a full calendar of shows while keeping ticket sales, promotion, audience data and door operations connected.
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CLEAR PRICING & REAL-TIME TICKET SALES DATA
See fees clearly and follow concert ticket sales as they happen, giving your team greater visibility throughout the on-sale.
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Sell concert tickets at the door

Use Billetto POS to accept card payments for last-minute ticket purchases and keep every onsite order connected to the same concert.

Scan concert tickets and monitor arrivals

Use the Billetto scanning app to validate tickets, manage guest lists and follow arrivals as fans enter the venue.

Sync online and door ticket availability

Online and onsite sales use the same ticket availability, giving your team an up-to-date view of what remains on sale.

Track online and onsite ticket sales together

View orders, revenue and concert ticket sales in one back office before, during and after the show.
BY THE NUMBERS

Concert organisers already sell on Billetto

Fan dancing in the crowd at a live concert
Trusted by promoters, venues and artists across 14 European markets
ORGANISERS ON BILLETTO
160,000+
Event organisers have sold tickets with Billetto
2M+
Tickets sold annually on Billetto

SEE IT IN ACTION

Your next on-sale, the way it looks in Billetto

TOUR DATESEvery date on the tour

Put a whole tour on sale from one account

Headline tours, one-off gigs and a run of lunchtime recitals. Give every date its own event with its own capacity, follow how each room is filling and see the moment a show sells out.

  • One event per date, each with its own venue and capacity
  • Live ticket counts for every date on the tour
  • Announce new dates and put them on sale in minutes
Explore online sales

SEATING CHARTS

Standing floor and seated balcony, on the same event

Draw your venue once with its floor, balcony and boxes, then connect the seating chart to every concert you put on there. A standing room, a seated concert hall or a church on several levels works the same way.

  • Sections and floors for stalls, balcony and boxes
  • Zones for the standing floor next to reserved seats
  • Change a fan's seat straight from the order
Explore seating

TICKETSTicket tiers, early bird and promo codes

Plan your on-sale tier by tier

Early bird, general admission, VIP and a members presale on the same concert, each opening at its own release time. Add promo codes for partners, press and the support act, with a cap on how often each one can be used.

  • Each ticket type has its own price, quantity and release time
  • Promo codes with usage caps for partners and promotions
  • Members-only presales that only your members can unlock
Explore offers

ADD-ONS AND GIFT CARDS

Sell the merch and the upgrade with the ticket

Offer pre-show food, VIP bar upgrades, parking and tour T-shirts next to the ticket. Make an add-on for one concert, or create it at account level and share the stock across every date on the tour. Gift cards are sold from your event pages and profile.

  • Event-specific or account-level add-ons with shared stock
  • Sold and remaining quantity for every add-on at a glance
  • Gift cards for fans who want to give a night out
Explore experiences

MARKETPLACEDiscovery on Billetto

Get found by fans looking for a gig this week

Public concerts appear on the Billetto marketplace in the Music category, next to genres from indie and rock to jazz and classical. People browsing for live music find your show alongside the rest of the city's listings.

  • Public concerts listed in the Music category on Billetto
  • Every date gets its own event page, ready to share
  • Followers and buyers become contacts you can reach again

ADVERTISINGBilletto Advertising

Ads that only cost you when they sell a ticket

Switch on Billetto Advertising for a concert and Billetto builds the ads from your event page and publishes them on Google, Meta, Spotify, Billetto and its newsletters. You follow clicks, orders and revenue for every date on the tour.

  • You only pay for tickets sold through Billetto Advertising
  • Organisers sell around 20% more tickets on average
  • Clicks, orders, conversion and revenue for every date
Explore Billetto Advertising

EMAIL AND SMSReach your fans

Announce the tour and sell the last tickets by email or text

Send a newsletter when new dates are announced, or a quick SMS when tonight's show has a few tickets left. Pick a segment, write the message and follow opens, clicks and tickets sold.

  • Announcements to fans who came to your last shows
  • SMS for last-minute tickets and changes on the day
  • Opens, clicks and ticket sales reported per send
Explore email

CHECK-INCheck-in on the night

Get the crowd in before the support act starts

Scan tickets with the Billetto app at every door, check in the guest list and follow arrivals live, so you know how full the room is while doors are still open.

  • Several staff can scan at once on separate devices
  • Event keys let door staff scan without your login
  • Guest lists for the band, crew, press and plus-ones
Explore check-in
WHAT YOU GET

Everything a concert on-sale needs

  • Presales, ticket tiers and drops — run early-bird, VIP, general admission and timed drop sales, each with its own release time
  • Promo codes and guest lists — discounts for partners and press, comps for the band and the crew
  • Seating charts — reserved seating and standing areas on the same event
  • Embedded checkout — sell from your own site without sending fans somewhere else
  • Multi-event checkout — fans can combine tickets from up to five events from the same organiser and complete everything in one purchase
  • Members-only tickets — create tickets and special member pricing that everyone can see, but only fans with the relevant active membership can unlock and buy
  • Door sales with Billetto POS — take card payments on the night, on the same ticket allocation as online
  • Scanning and live arrivals — validate tickets and watch the room fill in real time
  • One back office — orders, revenue and fees across every show in your calendar
  • Payouts and reporting — clear fees and figures your finance team can reconcile

Running other events too? See festival ticketing, party ticketing or seminar ticketing, or explore all Billetto solutions.

CONCERT TICKETING FAQ

Questions promoters ask before they move

The questions promoters, venues and artists ask most often before they move a concert onto Billetto. If yours isn’t here, book a meeting and ask us directly.

How quickly can I put a concert on sale?

Minutes, not days. Create the event, set your ticket types and prices, publish the page and start taking bookings. Presales, tiers, merchandising, drop sales and promo codes can all be configured before the public on-sale opens, so the announcement and the sale can happen the same day.

Can I run presales, early-bird tiers and promo codes?

Yes. Each ticket type can have its own price, quantity and release time, so an early-bird allocation, a members-only presale and general admission can sit on the same event and open in sequence. Promo codes work across any tier, with limits on how many times each one can be used.

Can I sell tickets on the door as well as online?

Yes. Billetto POS takes card payments at the venue and draws on the same ticket allocation as online sales, so the last ten tickets cannot be sold twice. Door orders land in the same back office as everything else.

How does entry work on the night?

The Billetto scanning app validates tickets at the door, handles guest lists and comps, and shows arrivals in real time so you can see how full the room is while doors are still open. Several people can scan at once on separate devices.

Can I sell tickets from my own website?

Yes. Checkout can be embedded directly on your own site, so fans book without being sent somewhere else, and the sale still runs through the same event, the same allocation and the same reporting.

When do I get paid?

Payouts are made to your nominated account, with fees and order detail visible in the back office before, during and after the show. For recurring programmes and multi-show runs, revenue across the whole calendar is reported in one place rather than event by event.

Everything you need to sell out the room

From the on-sale announcement to the last scan at the door — run the whole show on Billetto.
Go on sale in minutes · No monthly fee · No setup cost