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Trade show ticketing and registration

Sell trade show tickets and register visitors online, then check everyone in at the entrance from any phone. Visitor, exhibitor and VIP passes, free registration and on-site sales are built in.

No setup fee · No subscription · Weekday help by email and phone


Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo
Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo
Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo
Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo
Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo
Gasværket logo
Jamtli logo
Middelaldercentret logo
Momentum logo
Pangea Park logo
Rotationen logo

BUILT FOR EXHIBITIONS AND EXPOS

From first registration to a busy show floor

If your show still runs on a spreadsheet of trade visitors, an inbox of exhibitor requests and bank transfers for paid entry, Billetto replaces all three with one flow that collects payment, delivers tickets and keeps your visitor list current. One system covers visitor registration, the ticket shop and entrance check-in, for a one-day regional expo or a trade fair spread over several days.
Ticket with a lightning bolt icon
LIVE BEFORE THE FIRST MAILING
Enter the show dates, the hall and its capacity, then add your trade visitor, public day and exhibitor tickets. Publish, and the registration link is ready for your first mailing or exhibitor pack.
Ticket with a checkmark badge icon
QUEUES THAT KEEP MOVING
Every visitor arrives with a QR ticket on their phone. Scan it, or look the person up by name, with as many entrance phones running side by side as the doors need.
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THE RIGHT PASS FOR EACH GROUP
Paid entry for the public, free registration for trade visitors, and complimentary passes for exhibitors, speakers and stand staff, plus partner codes you can track.
Price tag with a small trend chart icon
A BUDGET BUILT ON REAL FIGURES
One report brings ticket income, fees and payouts together, which makes the hall, staffing and marketing easier to budget. Organisers on the Growth plan can receive revenue before opening day.
BY THE NUMBERS

The scale behind every ticket you sell

Busy trade show hall seen from a balcony, with rows of exhibitor stands and crowds of visitors under a glass roof
Used by event organisers in 14 countries across Europe
ORGANISER ACCOUNTS
160,000+
Organisers that have used Billetto to sell tickets
2M+
Tickets bought through Billetto each year
Billetto event keys screen with access options for scanning, selling and sales data

A box office at the hall entrance

Not everyone registers ahead. With Billetto POS, a phone or tablet paired with a card terminal sells tickets at the doors, and each sale is added to the visitor list you already have. Door sales and online sales draw on the same capacity, so the hall stays within its limit.

Scanning at every entrance

Stand at the doors with Billetto’s check-in app and scan each QR ticket, or search for a visitor by name. Arrivals are counted per ticket type and per entrance, and for heavy traffic you can use professional ticket scanners.

Event keys for door staff

Each entrance team or volunteer gets an event key that lets them scan or sell on the day. You choose whether that key shows your sales figures or keeps them hidden.

Who came, and what it earned

Compare registrations with real arrivals and follow the takings for each show day, live during the event and afterwards. Sales, fee, tax and payout reports download in a click or arrive in your inbox automatically.
THE VISITOR JOURNEY

Trade show registration as your visitors see it

Invite visitors by email or SMS, or share the registration link on any channel you use. On a phone, booking and paying takes a few taps. Before opening day Billetto sends the reminders for you, on the day your team checks everyone in, and after the show you can invite the same visitors back for the next edition, all from a single dashboard.

Each booking feeds one visitor list that shows who is coming, which ticket they hold and their answers to your booking questions, for example company, role or sector. Visitors who discover a public show through Billetto’s marketplace use the same checkout and appear in that same list.

Billetto app on a phone showing swipeable event cards with thumbs-up and thumbs-down buttons
TICKET TYPES AND PRICING

Separate tickets for trade days, public days and exhibitors

Set up as many ticket types as the show needs: a trade visitor pass, a public day ticket, an early-bird rate, VIP entry and free passes for exhibitors and stand staff. Each one carries its own price, number of places and on-sale dates, and the sales overview shows what remains of every type.

Keep trade days and public days apart, unlock exhibitor passes with a code, and give each partner and media outlet a code of their own to see where registrations come from. Scheduled offers reward early registration without discounting the whole show.

Billetto sales overview showing tickets sold and remaining for each ticket type, with separate day tickets and a sold-out two-day pass
TRADE SHOW FEATURES

What’s included for trade show organisers

  • Early registration offers: a separate price, allocation and end date for visitors who book early
  • Exhibitor and partner codes: codes that open hidden exhibitor passes or partner rates, with tracking that shows where each registration came from
  • Team bookings: automatic discounts that grow with the number of tickets in one order, for companies sending several people
  • Visitor questions: ask for company, role, sector or anything else, at checkout or after booking
  • Extras with the ticket: parking, catering or a printed show guide sold in the same order
  • Seated sessions: seating charts for the keynote stage and conference rooms beside the exhibition floor
  • Entrance control: phone scanning, professional scanners for heavy traffic, and zones with their own entry rights in larger venues
  • Checkout on your site: embed registration in a WordPress, Squarespace or Wix site and style it in your brand colours
  • Visitor emails and SMS: invite earlier visitors back and schedule messages that go out ahead of opening day and once the show has closed
  • Changes to bookings: resend a ticket, refund it, or move it to a new name when someone else from the company comes instead
  • Finance reports: ticket income, fees, taxes and payouts together, ready for your bookkeeping
  • Roles for your team: colleagues, partners and door staff each see only the parts of the account they need
🎟️ WHY BILLETTO

Why exhibition organisers choose Billetto

Selling the tickets is only half the job. Billetto also helps bring visitors to the stands.

From a regional business expo to a consumer show with public days or a multi-day industry fair, registration, payment and promotion sit together, with no upfront cost.

It works for every kind of exhibition: B2B trade fairs, consumer shows, industry expos, career and education fairs, food and drink shows, wedding fairs, craft and collectors’ fairs, and conferences with an exhibition floor.

Create your trade show →

Prefer to talk it through first? Book a call with our team.

Planning a seminar or a festival rather than a show? Read about seminar registration and festival ticketing.

Reach visitors who don’t know you yet

Shows that are open to the public also appear in Billetto’s marketplace. Buyers follow your organiser profile automatically after booking, which gives the next edition a warm audience from day one.

Ads you pay for only when they sell

Billetto Advertising runs campaigns for your show across Google, Meta, Billetto and email newsletters, and the cost comes only from tickets those campaigns sell. On average, organisers who use it see their ticket sales rise by around 20%.

Keep your own customer relationships

Use Billetto’s marketplace, your own website or both at once. New buyers come in through Billetto, and the visitors and exhibitors you already know remain your contacts.

Spend your time on the show floor

Billetto’s AI drafts your event description and suggests a ticket price, and visitor reminders are sent without any work from you. That leaves more hours for exhibitors, floor plans and suppliers.

Support and cash flow for bigger shows

No upfront payment is required, and on weekdays you can email or phone and reach a real person. If you sell over 1,000 tickets per year, you qualify for the Growth plan, with your own Customer Success Manager plus payout of most ticket revenue before opening day, which helps with hall hire and staff costs.

TRADE SHOW TICKETING FAQ

Trade show ticketing questions, answered

Answers for exhibition organisers, associations and venues planning their next show. Question not covered here? Ask our team.

How much does Billetto charge for trade show tickets?

There’s no subscription or setup fee. Billetto takes a small fee per ticket sold, which by default is added on top of the ticket price, or you can include it in your price so visitors pay one total. Free tickets carry no fee. See the pricing page for today’s rates. Organisers selling over 1,000 tickets per year can ask about the Growth plan and its custom terms.

How do I set up online ticket sales for a trade show?

Sign up for free, enter the show’s dates, venue, capacity and ticket types, then publish. Your event page can go into newsletters, social posts, exhibitor mailings and messages to previous visitors, while Billetto takes care of payment, ticket delivery and reminders. With the checkout widget, registration can also happen directly on your website.

Can trade visitors register for free?

Yes. A free trade visitor ticket costs you nothing on Billetto, and the visitor still receives a ticket, reminders before the show and a quick scan at the door. Booking questions capture company and job details at the same time.

Can I sell different tickets to trade visitors, the public and exhibitors?

Yes. Trade day and public day tickets can be on sale at the same time, each with a price, capacity and sales window of its own. Exhibitor, speaker and staff passes can be free and hidden from the public, so only people with your code can unlock them.

Can I run a trade show over several days?

Yes. Add each day as its own date so visitors choose the day they want, and they can book up to five dates in one checkout. To sell one pass for the whole show, create a membership connected to each day, and pass holders use their membership QR code at the entrance every day.

Can I collect company and job details from visitors?

Yes. Add booking questions for company, job title, sector or anything else you want to ask. They can appear in checkout, after the purchase or in an automatic reminder email, and every answer is saved with the booking.

How are visitors checked in at the show?

Door staff open Billetto’s check-in app on their own phones and scan QR tickets or search for names. As many staff as you need can scan at the same time, and arrival counts update live per ticket type and entrance. For heavy traffic there are professional ticket scanners, and large venues can set up zones with separate entry rights. More on the check-in page.

Can people who haven’t registered pay on the day?

Yes. Pair a phone or tablet with a card terminal and Billetto POS becomes your entrance box office. Door sales and online sales share one capacity, so you never sell more places than the hall holds.

Can registration run on the show’s own website?

Yes. Add the Billetto checkout widget to your site and a secure checkout opens over your page, so visitors stay where they are. It runs on WordPress, Squarespace and Wix, takes your own colours and fonts, and Billetto branding can be switched off.

Can partners and exhibitors get their own codes?

Yes. Give partners, media and exhibitors promo codes of their own, or create offers linked to specific email addresses, and set how often each one can be used. Every code is tracked, so registrations can be traced back to the partner who sent them.

How can visitors pay for their tickets?

Visa, Mastercard, Apple Pay, Google Pay and PayPal are accepted, and depending on the country, so are local options such as MobilePay, Swish, Vipps and iDEAL. Wallet payments make buying on a phone quick.

What if a registered visitor can’t attend?

Refund terms are up to you. In the back office you can refund, resend or reassign a ticket, so if a visitor can’t come, a colleague or friend can use the place without booking again.

Can partners follow ticket sales and attendance?

Yes. Sales and arrivals update live on the dashboard, and reports break down sales, fees, taxes and payouts. Download them or have them emailed automatically, and give partners a view of live sales that keeps sensitive data hidden.

When do I receive the money from ticket sales?

Billetto pays out 3 to 5 working days after the show closes, together with a breakdown of revenue and fees. Growth plan organisers can receive ticket income before the show, which helps cover hall hire and other early costs.

Get your next trade show ready for visitors

Set up visitor registration, take payment and run the entrance from one account. There’s no subscription or setup fee, and Billetto only earns when a ticket sells.
Free trade visitor tickets cost nothing · No setup fee · Help on weekdays