Summer is here
More opportunities, smarter tools, and stronger connections for event organisers
There’s something special about this time of year.
The days grow longer, people spend more time outdoors, and calendars begin to fill with festivals, workshops, markets, networking events, concerts, and experiences of all kinds. Summer has a unique way of bringing people together, creating the perfect environment for event organisers to connect with their audiences and build memorable experiences.
At Billetto, we know that while summer brings excitement and opportunity, it also brings a busy season for organisers. More events often mean more marketing, more communication, and more administration. That’s why our focus has always been on helping organisers spend less time managing tasks and more time creating exceptional events.
This month, we’ve been working on several updates designed to make event management simpler, marketing more effective, and audience engagement stronger. Alongside these improvements, we’ve also launched new initiatives to help organisers learn, grow, and get more value from the platform.
Here's a closer look at what’s happening at Billetto this May.
A fresh look at Billetto Advertising
Marketing is one of the biggest challenges organisers face. Creating a great event is only half the battle; the other half is making sure the right people discover it.
To make this easier, we recently introduced a refreshed Billetto Advertising experience.
The updated advertising page offers a cleaner and more intuitive overview, making it easier to understand how campaigns are performing. Organisers can now quickly see which channels are driving attention, engagement, and ticket sales, helping them make more informed decisions about their promotional efforts.
The improvements aren't just about aesthetics. Better visibility into campaign performance means organisers can spend less time interpreting data and more time taking action.
Check out the new dashboard overview.
For organisers like you
For organisers using selected advertising packages, there’s another advantage: increased visibility within Billetto’s search results. This gives events a greater chance of being discovered by attendees actively looking for experiences in their area.
As competition for attention continues to grow, having the right insights and the right visibility can make a significant difference.
Saving time through automation
If there’s one thing every organiser could use more of, it’s time.
Many event organisers still manually send emails to attendees for each event. While this works, it often creates unnecessary repetition, especially for organisers running multiple events throughout the year.
That’s where Email Automations come in
How it works
Imagine setting up your attendee communication once and having it automatically applied across all your events. Whether it’s confirmation emails, reminders, practical information, or post-event follow-ups, every attendee receives the right message at the right time—without additional manual work.
For organisers, this means fewer repetitive tasks, greater consistency in communication, and a more streamlined workflow.
Automation isn't about removing the personal touch. It's about eliminating repetitive administration so organisers can focus their energy on creating valuable experiences for their audiences.
Set up your automations and watch engagement increase.
As event calendars become busier during the summer months, tools like these can make a meaningful difference in day-to-day operations.
Learning together through webinars
Running successful events involves much more than setting up tickets and opening registrations.
Questions about marketing, audience growth, ticket sales, pricing strategies, and event setup arise every day. Even experienced organisers often discover new opportunities to improve their events and reach new audiences.
That’s one of the reasons we launched our new webinar series.
The goal is simple: provide organisers with practical guidance, actionable advice, and a deeper understanding of the tools available on Billetto.
Webinars for all of your questions
During each session, participants can learn best practices, explore platform features, and gain insights to grow their events more effectively.
What has been especially encouraging is the response from the organiser community. Attendance has been strong, engagement has been high, and the conversations have demonstrated just how eager organisers are to learn from one another and share experiences.
The success of these webinars reinforces something we’ve always believed: the best event communities are built not only through technology but also through knowledge sharing and collaboration.
Subscribe to the next webinar.
Looking ahead: Memberships become more visible
While we’re excited about the updates already available, we’re equally excited about what’s coming next.
One upcoming improvement focuses on memberships and long-term audience engagement.
Soon, ticket buyers will see membership opportunities more prominently during checkout. Rather than requiring attendees to discover memberships separately, relevant offers will be presented directly at the time of ticket purchase.
For organisers who already use memberships or member discounts, this creates a valuable opportunity to strengthen relationships with attendees.
Create memberships for your event here.
How it works
Memberships are about more than a single event. They help transform one-time ticket buyers into loyal supporters who return again and again. By making memberships easier to discover and join, organisers can build stronger communities, improve audience retention, and encourage long-term engagement.
As the events industry continues to evolve, creating lasting relationships with audiences is becoming increasingly important. This update is designed to support exactly that.
Building the future of events together
Every update we release is guided by one central goal: helping organisers succeed.
Whether it’s improving advertising visibility, simplifying communication through automation, providing educational webinars, or strengthening membership opportunities, each improvement is designed to remove barriers and create more opportunities for growth.
Summer is one of the most exciting seasons for events. People are actively looking for experiences, communities are coming together, and organisers have countless opportunities to create memorable moments.
Join us in creating the best events!
We’re proud to support that journey and grateful to every organiser who continues to grow alongside us.
Thank you to everyone who has joined our webinars, tested new features, shared feedback, and trusted Billetto with their events.
We look forward to bringing you even more improvements in the months ahead, and we can’t wait to see what you create this summer.
